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    Questions about the effectiveness of copy-intensive e-mails, and the concept of "lift."
  • How Much E-mail Is Too Much?
    Are you sending your customers, prospects, partners or employees too much e-mail? If your inbox looks anything like mine, the sheer quantity of e-mail we get each day is out of control....
  • How Not To Market
    My wife loves those shows like "What Not to Wear," where experts come in and tell you what not to do. Here is my version of it, called "How Not To Market To Your Customers."
  • Rich Media E-mail--Alive or Dead?
    In a perfect world, we could deliver Hollywood-style ads with highly engaging, fully streamed motion pictures, illustrating our offering with exciting audio and imagery.
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