Good Golly, Miss Molly! I've found my name dragged through the blogosphere mud as a result of my recent "E-mail Insider" articles on RSS.

At the recent Marketing Sherpa E-mail Summit, the E-mail Diva heard advice too good not to pass along. If you are unable to get the budget or cooperation you need to create a great e-mail program, this column is for you.

You'll find Business Intelligence thrumming in the depths of most organizations. Business Intelligence is the collective term for the data and insights executives need to make business decisions.

A few weeks ago I wrote an article called "The Trouble With RSS." In it, I outlined why RSS is more hype than reality when it comes to fulfilling marketer's needs. I predicted adoption of RSS would be slow and limited and that as far as advertisers are concerned, RSS isn't there yet, and wouldn't be for quite a long time if ever. I've come to rethink that position...

The Diva suggests a revamp of a too-busy product page.

Test and learn, test and learn. As marketers, we've all heard or given that advice over and over again. However, lately these sensible words have lost their pull with our clients, and in our own organizations.

Experian announced this week that it was getting out of the incentive marketing space and would be laying off two thirds of the staff at MetaRewards, the incentive marketing group it purchased just two years ago.

The E-mail Diva solves the mystery of why a campaign is bombing in Austin, Texas.

Many organizations don't realize the value and impact of behavioral or event-triggered communications. As I love to say, there are the haves and have-nots. The former have cool campaign management, interaction management, and business applications that can drive triggered messaging. The latter use Java mailers to trigger e-mail for site registration confirmations.

Every once in a while, you look at a series of e-mail campaigns and you just have to smile. I feel that way about the Wynkoop Brewing Company's e-mail creative.