by daniel.c , Melinda Krueger on Apr 11, 2:00 AM
The Diva explains how to 1) promote current blogs to tech-savvy enthusiasts and 2) educate the uninitiated.
by editor , David Baker on Apr 10, 10:15 AM
When you work in an interactive organization, it is pretty easy to lose sight of one key difference between e-mail and other online marketing channels. When you build Web sites and media creative, you can mitigate campaign risk with quick responses. Not so with the e-mail channel. Here are a few examples that take the proverbial cake.
by Bill McCloskey on Apr 5, 2:00 AM
Once again, I'm out of fashion. The whole world, it seems, has jumped on the RSS bandwagon. With glasses of Kool-Aid waved high, the beckon me to join their ranks. And yet I keep looking at it and saying, huh?
by daniel.c , Melinda Krueger on Apr 4, 2:00 AM
The Diva explains how to make a good newsletter even better.
by Paul Herring on Apr 3, 2:00 AM
E-mail, RSS and blogs can all work together to enhance most e-mail programs, not in the future but today.
by Bill McCloskey on Mar 29, 2:00 AM
This week I'm in Los Angeles for the OMMA Hollywood show and I'm presenting a session called "The Good, The Bad, and The Ugly," in which I review last year's e-mail creative. The following are some of the highlights of that speech.
by daniel.c , Melinda Krueger on Mar 28, 2:00 AM
A crash course in e-mail 101.
by editor , David Baker on Mar 27, 2:00 AM
Here are three new toys you e-mail kids will want to get your hands on. They're guaranteed to be hot this summer....
by Bill McCloskey on Mar 22, 10:45 AM
Last week I was down in Dallas attending a one-day Ad:tech seminar where I sat in on a breakout session called "Buzz, Blogs and Beyond: Consumer-Generated Media and On-Demand E-mail Marketing"....
by daniel.c , Melinda Krueger on Mar 21, 2:00 AM
The Diva wonders how cutesy a newsletter should be.