by editor , David Baker on Mar 20, 2:00 AM
While e-mail is essential to our businesses, and lives and thrives in many departments of an organization, the e-mail channel itself has gotten increasingly complex in how it should be managed inside an organization.
by Bill McCloskey on Mar 15, 2:00 AM
Last week I attended Bingo World, a convention held in Las Vegas, where I spoke on a panel on best e-mail practices.
by daniel.c , Melinda Krueger on Mar 14, 2:00 AM
Got questions about e-mail? We've got some answers.
by editor , David Baker on Mar 13, 2:00 AM
In the February 20th edition of "E-mail Insider," one of my gurus, Richard Rushing, helped me articulate a basic model for determining the financial value of an e-mail address. Building on this and the response from some readers, Richard added more insight from a strategist's point of view.
by Bill McCloskey on Mar 8, 2:00 AM
The chess game that started a few weeks ago with the AOL/Goodmail announcement continued this week with AOL countering the MoveOn.org move last week that called the proposed CertifiedMail program an e-mail tax. According to MoveOn.org, the cost to deliver e-mails to the AOL inbox would hurt nonprofit organizations, such as themselves, by making it too expensive to reach their constituents.
by daniel.c , Melinda Krueger on Mar 7, 2:00 AM
Last week I wrote about "List Building Basics," things you can do to grow your list organically. These are ways to build a high- quality list, but not necessarily the largest list.
by Elaine O'Gorman on Mar 6, 2:00 AM
Marketers know that the ability to harness customer data across platforms enables them to create more meaningful messaging. But the enormity of the task leaves many at a loss of where to begin.
by Bill McCloskey on Mar 1, 2:01 AM
A few weeks ago in this column I predicted that we would soon see gauntlets thrown down in response to the AOL/Goodmail announcement of its certified e-mail program. This week the gloves started flying as both the Electronic Frontier Foundation and political action group Move.org launched PR salvos against the plan.
by daniel.c , Melinda Krueger on Feb 28, 2:00 AM
Doesn't everyone want their e-mail list to be larger? It's not uncommon, however, to find companies that have not checked off the basic steps. Have you?
by Bill Nussey on Feb 27, 2:00 AM
The rampant merger and acquisition activity in our industry over the past 18 months has led to competing predictions about where we're headed.