Insanity is often described as doing the same thing over and over but expecting a different outcome. How is that different than what we've been doing in the email space for the last 10 years? Well, just when I had lost all hope and thought the madness would continue, Avis swooped in and saved me! So, thank you, Avis, for making me smile!
>As I continue researching what email subscribers want from companies when they register for email, one theme has come to the forefront that should keep email marketers up at night: Your competition in the inbox is "everyone else."
What initiatives would you launch if you ran an email marketing trade group? As a former staffer at the Email Experience Council, I sometimes muse to myself about initiatives that (1) would be good for our industry's long-term health and (2) accomplish the goal of growing email marketing budgets. Ignoring the necessary consensus-building and often formidable logical challenges of putting initiatives into effect, here are some ideas I've been mulling lately: