• Email + Social Integration: It's About Testing, Not Technology
    For a while, the concept of email + social integration was limited to discussions about how to use email to bolster your social media programs, and vice versa. Fast-forward a year, and now there are bona fide integration tools hitting the market. It's easy to get drawn into the technology and spend hours poring over tracking reports that show what percentage of the clicks to that webinar promotion came from Twitter as opposed to email. That's the first step in adopting any new marketing technology: learning what you can learn. But we're email marketers, so the real appeal is not ...
  • Timeless Email Marketing Quips From The White House
    As we head into February of a presidential election year, there's no doubt that the political season is in full swing. And with the State of the Union address, primaries and debates, there are always a number of funny quips that get uttered. As I was conducting my research of the presidential candidates, determining positions and forming my own opinions about these folks, I came across my fair share of entertaining quotes from present and past presidents. And being the passionate email marketer that I am, I quickly realized that these guys had a lot to say to email marketers ...
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