• 10 Attributes Of A High-Performance Email Marketing Team
    Email marketing grows more complex every year, with changing technologies, integration with social media, mobile adoption and greater customer control of the process. When you add in more budget pressure and management scrutiny, it becomes critical to create a high-performance email team that can take your email program to a higher level despite these challenges. As I meet with clients and prospects in companies of all sizes around the world, I have noticed that the highest-performing email-marketing teams possess most or all of the following attributes:
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