• Email's Role In The User Experience
    Why is it OK for brands with graphically modern, visually arresting, personality-forward sites to confirm an email subscription using a simple text email with robotic copy? How often are visitors to thoughtfully merchandised online stores invited back with altogether ham-fisted promotions in their inboxes? In how many meetings have marketers waved off email as pass and turned the group's collective attention to a brand new social site they read about on Mashable last week?
  • Are We 'Pushing' The Messaging Threshold?
    Email has a significant impact on the everyday consumer. Yet are we pushing the threshold with new forms of messaging?
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