• Descriptive, Predictive And Prescriptive Analytics
    Where does the Big Data discussion fit into your analytics discussion? Analytics generally is the hardest thing to sell to a budget-conscious marketer, because it's vastly ill defined in companies and hard to translate to terms or just things we do every day. I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics.
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