by Ray Schultz on Jun 16, 12:29 PM
Most marketers are using email. But only half have deployed AI, a Salesforce survey shows.
by Ray Schultz on Jun 15, 3:02 PM
Email is a hot channel, judging by the new report from the Radicato Group: It forecasts an annual growth rate of 18%.
by Ray Schultz on Jun 14, 12:48 PM
Why waste time with content when it's the hardest way to build an email list? Here's why: It's still rated as effective.
by Ray Schultz on Jun 13, 3:58 PM
A new report forecasts that the email security business will hit $18 billion by 2023.
by Ray Schultz on Jun 12, 2:15 PM
Email open and click rates slid for associations in 2016. But groups that used marketing automation achieved higher rates.
by Ray Schultz on Jun 9, 4:09 PM
Email may help retailers that move online. But it won't save them from higher rents.
by Ray Schultz on Jun 8, 4:31 PM
Next time someone says "grow up," ask them: Which level of content marketing maturity have you attained? Here are the five levels, as defined by ScribbleLive.
by Ray Schultz on Jun 7, 2:18 PM
A Forrester study affirms that email addresses are the most valuable form of customer ID.
by George Bilbrey on Jun 7, 2:02 PM
Email marketers spend a lot of time, effort, and creative energy building new email programs and perfecting creative. Email marketing teams spend over half their time building, testing, and optimizing HTML emails. Are there other things to focus on? After some research, I can confidently say that once the basic campaign types are covered, there is frequently more leverage in optimizing send practices than building new email programs.
by Ray Schultz on Jun 6, 4:50 PM
Marketers are grabbing control of martech purchasing from IT. That includes email marketers.