Most marketers are using email. But only half have deployed AI, a Salesforce survey shows.
Email is a hot channel, judging by the new report from the Radicato Group: It forecasts an annual growth rate of 18%.
Why waste time with content when it's the hardest way to build an email list? Here's why: It's still rated as effective.
A new report forecasts that the email security business will hit $18 billion by 2023.
Email open and click rates slid for associations in 2016. But groups that used marketing automation achieved higher rates.
Email may help retailers that move online. But it won't save them from higher rents.
Next time someone says "grow up," ask them: Which level of content marketing maturity have you attained? Here are the five levels, as defined by ScribbleLive.
A Forrester study affirms that email addresses are the most valuable form of customer ID.
Email marketers spend a lot of time, effort, and creative energy building new email programs and perfecting creative. Email marketing teams spend over half their time building, testing, and optimizing HTML emails. Are there other things to focus on? After some research, I can confidently say that once the basic campaign types are covered, there is frequently more leverage in optimizing send practices than building new email programs.
Marketers are grabbing control of martech purchasing from IT. That includes email marketers.