Why were email desktop opens higher for Mother's Day than they were on Memorial Day? Movable Ink has some answers.

Something interesting is happening. The Instagraming, Snapchatting hipster crowd are readjusting their glasses and peering at something on their screens. It's a communication form so old, that it's about to enter its retro phase. And if hipsters have taught us anything, retro is cool. What am I talking about? Curated newsletters. These digital relics that initially emerged in popularity in the late 90s/early 2000s are experiencing a major comeback that is largely being driven by Gen Y's love for email.