Don't be daunted by the challenge of marketing to Millenials. Lure them in through social media, and continue the relationship via email.
Will email survive political scandals and phishing, or will consumers simply stop using it? 'Mashable' and 'The New York Times' have asked that question, and come up with different answers.
Two authorities make the case for email automation. It can drive "awesome personalization" and lead to several other marketing benefits.
There are many forms of transport along the customer journey, from social media to the Internet of Things. But one is at the head of the line. Email outpaces social media and other channels in the customer journey, Kitewheel reports.
Ad spending went down in several channels, according to a study by MediaRadar. But email saw an increase.
One-third of engineers use email newsletters in their work, and over half turn to them when making purchasing decisions. Email newsletters have a robust presence in this shifting B2B market.
Adestra's Ryan Phelan weighs in on privacy and the state of email marketing.
The FTC is reviewing CAN-SPAM. Even if they scrap it, which they can't, legitimate companies will continue observing the spirit of the law.
The statistics show that email reigns supreme. But it's best used in combination with social.
A primer for publishers on how to generate revenue with content begins with email, Keith Sibson says in a DMA Webinar.