by Ray Schultz on Aug 17, 3:13 PM
White supremacist sites have been cut off by web hosting and email vendors. But what happens now?
by Ray Schultz on Aug 16, 2:32 PM
Marketing automation is catching on with B2B companies. And the most popular application is email, a study shows.
by Ray Schultz on Aug 15, 2:35 PM
Email vendors are lining up against the hateful content put out by The Daily Stormer, following the killing of Heather Heyer. They have said, in effect: We can no longer serve you.
by Ray Schultz on Aug 14, 3:22 PM
Smiley face emojis cause grimaces in the workplace. The sender's competence is likely to be questioned, a study shows.
by Ray Schultz on Aug 11, 12:17 PM
Millennials may be burning out on email. They check their work messages at all times, and this is creating stress, a study shows. What does it mean to marketers?
by Ray Schultz on Aug 10, 4:43 PM
U.S. companies that do business in Europe are scrambling to comply with GDPR. In an interview, Evidon CEO Scott Meyer tells marketers what they need to know.
by Ray Schultz on Aug 9, 3:06 PM
B2B marketers take their sweet time when following up on event leads. Only 2% respond in the same day, according to a study by Certain.
by Ray Schultz on Aug 8, 3:38 PM
Want to get a better handle on your open rates? Analyze your reopens and time spent. And measure the click-to-open ratio.
by Ray Schultz on Aug 7, 3:35 PM
Retailers are good at many things -- but none offer incentives to return to abandoned purchases. And 40% do not send emails at all, a Kibo study shows.
by Ray Schultz on Aug 4, 1:45 PM
The Content Marketing Institute is offering a survey on the role of content in the B2B purchasing funnel.