White supremacist sites have been cut off by web hosting and email vendors. But what happens now?
Marketing automation is catching on with B2B companies. And the most popular application is email, a study shows.
Email vendors are lining up against the hateful content put out by The Daily Stormer, following the killing of Heather Heyer. They have said, in effect: We can no longer serve you.
Smiley face emojis cause grimaces in the workplace. The sender's competence is likely to be questioned, a study shows.
Millennials may be burning out on email. They check their work messages at all times, and this is creating stress, a study shows. What does it mean to marketers?
U.S. companies that do business in Europe are scrambling to comply with GDPR. In an interview, Evidon CEO Scott Meyer tells marketers what they need to know.
B2B marketers take their sweet time when following up on event leads. Only 2% respond in the same day, according to a study by Certain.
Want to get a better handle on your open rates? Analyze your reopens and time spent. And measure the click-to-open ratio.
Retailers are good at many things -- but none offer incentives to return to abandoned purchases. And 40% do not send emails at all, a Kibo study shows.
The Content Marketing Institute is offering a survey on the role of content in the B2B purchasing funnel.