by Ray Schultz on Sep 15, 11:22 AM
You may soon need multiple layers of permission -- at least in Europe. We may be reaching the age of the triple or even quadruple opt-in, in which the consumer will have to give explicit permission for each of several activities.
by Ray Schultz on Sep 14, 12:42 PM
Google experiences worldwide service disruptions. What does it mean for email marketers?
by Ray Schultz on Sep 13, 5:41 PM
Marketers can serve customers with effective contextual emails. Ask HSN.
by Ray Schultz on Sep 12, 4:42 PM
Email marketers think they're doing better than their competitors. Personalization is their goal -- and their biggest challenge.
by Ray Schultz on Sep 11, 2:24 PM
Movable Ink helps firms use data to drive content. Here's an update from CEO Vivek Sharma.
by Ray Schultz on Sep 8, 5:19 PM
UK marketers are woefully unprepared for GDPR, studies show.
by Ray Schultz on Sep 7, 4:08 PM
It's a case of competing surveys. Two studies by the CMO Council and Marketo disagree on the impact of email.
by Ray Schultz on Sep 6, 4:10 PM
Insurance marketing via email is a complicated process. Here are some tips from Jornaya.
by Ray Schultz on Sep 5, 4:49 PM
Bots are infiltrating everything from apps to email. But they can be detected and blocked.
by Ray Schultz on Sep 1, 2:02 PM
Email is used by virtually all colleges, according to a study. But texting is creeping up on it.
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