by Ray Schultz on Feb 14, 4:01 PM
Consumers are increasingly willing to share data for benefits, a UK DMA/Acxiom study shows. They will even provide it for email service.
by Ray Schultz on Feb 13, 3:45 PM
Small business web domains and email went down over the weekend when hackers penetrated Newtek Technology Solutions, Krebs on Security states.
by Ray Schultz on Feb 12, 4:34 PM
There is confusion about GDPR and the ePrivacy Regulation. But there are practical steps marketers can take.
by Ray Schultz on Feb 9, 3:03 PM
Browse abandonment emails pull a higher average open rate than traditional emails, Klaviyo found in a study. But the subject lines have to be short and to the point.
by Ray Schultz on Feb 8, 1:13 PM
Everyone is yelling about GDPR. But what about the ePrivacy Regulation that takes effect the same day?
by Ray Schultz on Feb 7, 4:17 PM
Most marketers are happy with the data they're getting -- and that includes email marketers. But they face challenges, Ascend2 found in a study.
by Ray Schultz on Feb 6, 4:12 PM
Movable Ink's Dee Anna McPherson says email should deliver an individual experience -- both with copy and images.
by Ray Schultz on Feb 5, 3:04 PM
Emails sent a week or two in advance are 39% more effective than those sent Valentine's Day week, according to a study by Fishbowl, a provider of data and analytics solutions to restaurants.
by Ray Schultz on Feb 2, 3:13 PM
Who doesn't get online marketing and email? Governments, citizens say.
by Ray Schultz on Feb 1, 4:34 PM
The GDPR is looming. And things that companies have done for years will no longer be acceptable.
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