Consumers are increasingly willing to share data for benefits, a UK DMA/Acxiom study shows. They will even provide it for email service.
Small business web domains and email went down over the weekend when hackers penetrated Newtek Technology Solutions, Krebs on Security states.
There is confusion about GDPR and the ePrivacy Regulation. But there are practical steps marketers can take.
Browse abandonment emails pull a higher average open rate than traditional emails, Klaviyo found in a study. But the subject lines have to be short and to the point.
Everyone is yelling about GDPR. But what about the ePrivacy Regulation that takes effect the same day?
Most marketers are happy with the data they're getting -- and that includes email marketers. But they face challenges, Ascend2 found in a study.
Movable Ink's Dee Anna McPherson says email should deliver an individual experience -- both with copy and images.
Emails sent a week or two in advance are 39% more effective than those sent Valentine's Day week, according to a study by Fishbowl, a provider of data and analytics solutions to restaurants.
Who doesn't get online marketing and email? Governments, citizens say.
The GDPR is looming. And things that companies have done for years will no longer be acceptable.