• All I Want For Christmas: A Good Mobile/Email Strategy
    Salesforce predicts that mobile phones will drive almost half of all holiday sales -- more than computers.
  • Nothing But Net: Dallas Mavs Use Tech To ID, Target Fans
    One NBA hoop team improved its marketing while also trying to improve its game, by targeting the "unknown fan."
  • Check Out That Cart: Email Newsletters Can Reverse Abandonments
    Newsletter reminders can produce "an incremental slice of revenue," says Mike Austin, CEO of Fresh Relevance.
  • Q2 Review: Email Volume Was Up, Response Down
    Cheetah Digital's benchmark report shows slippage in several metrics.
  • Hobgoblin Metrics: Email Marketing On Halloween
    Don't be scared -- open rates are lower, but conversion rates are higher for Halloween mailings, Yes Lifecycle Marketing reports.
  • Labor Day Retreat: Email Engagement Fell On Holiday
    A SendGrid report shows that it's better to email early. Here are the reasons why.
  • Leaders And Losers: How Emailers Have Prepped For GDPR
    Firms expect to improve -- but not replace their email systems -- to deal with GDPR, the CMO Council finds.
  • Sephora Retains Its Title: First In Personalization Study
    Sephora is cited for its cross-channel approach in Sailthru analysis. Zappos scores way down the list.
  • Black Friday Rolls Around: What Last Year's Email Results Tell Us
    Themed Black Friday emails pulled flat open rate rates last year, but conversions rose. Here are new findings from Yes Lifecycle Marketing and Omnisend.
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