Salesforce predicts that mobile phones will drive almost half of all holiday sales -- more than computers.
One NBA hoop team improved its marketing while also trying to improve its game, by targeting the "unknown fan."
Newsletter reminders can produce "an incremental slice of revenue," says Mike Austin, CEO of Fresh Relevance.
Cheetah Digital's benchmark report shows slippage in several metrics.
Don't be scared -- open rates are lower, but conversion rates are higher for Halloween mailings, Yes Lifecycle Marketing reports.
A SendGrid report shows that it's better to email early. Here are the reasons why.
Firms expect to improve -- but not replace their email systems -- to deal with GDPR, the CMO Council finds.
Sephora is cited for its cross-channel approach in Sailthru analysis. Zappos scores way down the list.
Themed Black Friday emails pulled flat open rate rates last year, but conversions rose. Here are new findings from Yes Lifecycle Marketing and Omnisend.