by Ray Schultz on Mar 31, 4:16 PM
The travel field is hurting, but people may be reading retail emails for distraction, MessageGears reports.
by Ray Schultz on Mar 30, 4:48 PM
One ad implies that the President has benefitted from a purported stem cell product, HuffPost alleges.
by Ray Schultz on Mar 27, 5:16 PM
Many agents are making greater use of personalization because they now have time to do it, a study by ActivePipe finds.
by Ray Schultz on Mar 26, 4:38 PM
Email on Acid, Movable Ink and Mailchimp are stepping up to help clients in need with complimentary services.
by Ray Schultz on Mar 25, 4:18 PM
Food is by far the number one shopping category, with non-essential items trailing in the distance, BounceX reports.
by Ray Schultz on Mar 24, 2:43 PM
Salespeople drive B2B sales, but only to the extent that they offer clear information and have strong digital support, judging by Turning B2B Salespeople Into Strategic Advisors, a study by digital marketing firm Avionos.
by Ray Schultz on Mar 23, 4:33 PM
A firm is offering $4.95 test kits by email, according to the first legal action filed by the U.S. Department of Justice.
by Ray Schultz on Mar 20, 4:49 PM
Email opens were up and click rates were down following Trump's COVID-19 travel ban, MessageGears reports.
by Ray Schultz on Mar 19, 5:11 PM
Don't mention the virus or the pandemic in subject lines -- instead, simply acknowledge the situation, Worldata's Jay Schwedelson says.
by Ray Schultz on Mar 18, 4:06 PM
Consumers are reading transportation/airline emails. But health and wellness emails are pulling lower read rates, SparkPost reports.