by Ray Schultz on Feb 14, 4:32 PM
The lawsuit, about technology that allows email senders to see how their messages will render in mobile and various ESPs, has dragged on through ownership changes and discovery.
by Ray Schultz on Feb 11, 5:31 PM
Direct mail can be automated and personalized, using tools that are prevalent on the email side, Lob reports.
by Ray Schultz on Feb 10, 3:06 PM
Employees mislead decision makers with false data, while poor quality affects sales, Validity reports.
by Ray Schultz on Feb 9, 1:56 PM
Personalization and transparency are key drivers of customer loyalty, Redpoint Global reports.
by Ray Schultz on Feb 8, 3:59 PM
Email is by far the most-utilized demand-gen channel, but challenges abound and few firms are at the top of their game. Only a fourth are very successful, HIPB2B and Ascend2 report.
by Ray Schultz on Feb 7, 5:47 PM
Over half of companies seek to have workers use low-code tools for their own projects, MuleSoft reports.
by Ray Schultz on Feb 4, 4:51 PM
First-party data will be essential as third-party cookies disappear, and firms will need a multichannel approach, Act-On Software says.
by Ray Schultz on Feb 3, 6:25 PM
Gen Z consumers are more likely to shop by smartphone, and get their information from YouTube. But almost half like to shop in-store, CM Group reports.
by Ray Schultz on Feb 2, 3:33 PM
Most firms say they are effective at collecting and analyzing data, Ascend2 reports.
by Ray Schultz on Feb 1, 5:45 PM
Email marketers must cope with shifting consumer demands and even shopper identities, judging by a new study from Atlantic Brand Partners.
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