Leaders are more aggressive and more likely to follow best practices, The Marketing Practice reports.

Almost all companies see privacy as a business imperative, Cisco Secure reports.

Over half of all firms are increasing their direct-mail budget this year, Lob reports.

Shoppers feel they lack control over their data -- and some feel that even the brand doesn't have that control over it, Optimove reports.

Nordstrom was first in volume among retailers, with Fashion Nova second, EmailTooltester reports.

Analytics is the top category, but data warehouses have moved into second position, Twilio Segment reports.

Over three-fourths of all companies claim to be digitized, and most of the remaining ones expect to be soon, GoodFirms reports.

A study by Ascend2 for Aptitude8 compares experiences with HubSpot and Salesforce CRM tools.

Marigold has announced global survey results with the 2023 Consumer Trends Index -- and its new rebranding.

More than half of consumers will not return to a brand that frustrates or confuses them, and 58% will pay a premium for a flawless digital experience, a study finds -- while 71% report that they have repeatedly clicked or tapped (Rage Clicked) in frustration on a site or app.