by Ray Schultz on Apr 14, 5:00 PM
Most winners are investing in their sales operation this year, compared to 36% of the laggards, McKinsey reports.
by Ray Schultz on Apr 13, 2:00 PM
Most are recycling content, but most agree investment is a strategic must, Bynder reports.
by Ray Schultz on Apr 12, 4:43 PM
The law firm of Faegre Drinker recommends that securities firms put written policies in place, as the SEC is taking action against Wall Street firms that use "off-channel" communications.
by Ray Schultz on Apr 11, 4:25 PM
Total analytics spend should hit $32 billion in 2026, according to Winterberry Group and the Association of National Advertisers (ANA).
by Ray Schultz on Apr 10, 4:59 PM
U.S. firms are more likely than European ones to suffer breaches and to not reveal them, Bitdefender reports.
by Ray Schultz on Apr 7, 4:26 PM
A majority of firms do not monitor quality, and even fewer track performance, Customer Engagement Insider reports.
by Ray Schultz on Apr 6, 6:14 PM
Customers demand ever-increasing levels of service when they shop in-store, NewStore reports.
by Ray Schultz on Apr 5, 3:59 PM
The biggest issues are frequency of communications, lack of timely updates and irrelevance, MoEngage reports.
by Ray Schultz on Apr 4, 3:58 PM
Inflation causes reductions in consumer spending, but Gen Z and Boomers are showing different patterns, Tinuiti reports.
by Ray Schultz on Apr 3, 3:15 PM
Email is the most popular channel, but most people say they get welcome messages even after buying, Optimove reports.
To read more articles use the ARCHIVE function on this page.