by Ray Schultz on Aug 16, 11:04 AM
Apparel sales were strong as parents spent on new items for fall - but many waited for discounts.
by Ray Schultz on Aug 15, 12:21 PM
Plaintiffs are suing email senders under a pre-commerce Massachusetts law, the "National Law Journal" writes.
by Ray Schultz on Aug 14, 5:16 PM
Military personnel and first responders are among the shoppers who appreciate exclusive offers, SheerID reports.
by Ray Schultz on Aug 13, 5:44 PM
AtData and Yotpo have formed a strategic integration to help joint customers improve email deliverability and engagement.
by Ray Schultz on Aug 12, 3:32 PM
Email is especially valuable in the fintech and subscription sectors, CleverTap reports.
by Ray Schultz on Aug 9, 3:22 PM
The main problem was that attachments could not be loaded, Google says.
by Ray Schultz on Aug 8, 1:47 PM
Google's BigQuery analytics platform helps brands create email campaigns and build CDPs, engagement firm MessageGears says.
by Ray Schultz on Aug 7, 12:30 PM
Many consumers prefer email for holiday messaging, Optimove reports - but 23% would like less messaging and 65% expect message burnout by December.
by Ray Schultz on Aug 6, 3:44 PM
Although email is preferred for restaurant offers, Gen Z would rather receive texts. And food-service operators would like to automate their email and text systems, SevenRooms reports.
by Ray Schultz on Aug 5, 3:13 PM
Among chief marketing officers, skepticism about AI is lessening over time, Dentsu Creative reports.