The authors propose a 'transformer-based model" that will analyze multichannel sequences of customer interactions.

The biggest priority for customer experience (CX) practitioners is automation of CX and service functions, CX Network reports.

From oversending to not optimizing for mobile devices, email senders can make serious errors.

Although marketers have wholeheartedly embraced AI, almost 90% also expect AI will result in job losses.

Many people will try to cancel their membership. And that's where the bad actors will nail them.

The biggest drop in consumer response was in the area of recommendations based on past purchases, Cordial reports.

Both sides have implemented AI. Fewer brands are meeting their sales quotas, so it is needed, Pipedrive reports.

Gen Z is the least likely to prefer email, and Baby Boomers are the most likely, Vistaprint and Wix report.

Players in this arena are increasingly using Spanish-language domains.

Twilio also offers solutions for event-triggered journeys and WhatsApp business calls.