Serta is launching the next phase of the mattress brand's “Not just sorta comfortable. Serta comfortable” campaign with a giant bed activation in Los Angeles on June 19. The activation is made from 12 queen sized iComfort Hybrid Serta mattresses (combined measuring 20 by 20 feet) to encourage social media chatter where both visitors and other social media users can use the hashtag #sertacomfortable on Instagram to enter to win this type of mattress. Actress Anna Camp serves as the campaign's brand ambassador and will appear at the LA event as well as use her Instagram handle @therealannacamp to help bolster …

This is the first time Coach has embarked on this type of marketing experience. Historically, it has relied on runway shows and in-store events.

The spot is said to represent a new approach for PlayStation, as it shows no specific game title and doesn't spotlight a specific product.

Glad Products has unveiled a zany new video done in collaboration with influencer and YouTube creator Hannah Hart to demonstrate the clinginess of its Press’n Seal food wrap product. The video, titled, “The Upside Down Cooking Challenge,” (and created by Portal A) features Hart suspended upside down at a cooking table suspended from a ceiling and also upside down. Hart’s task is to assemble (no real cooking involved) a burrito in that position using ingredients contained in bowls affixed to the table with magnets and covered with Press’n Seal. HH accomplishes the task although …

The creative features the brand's signature jingle and various travel scenarios where high hotel prices are slashed while a giant finger masks the hotel name.

The campaign includes in-store retail activations (from Integer), a national TV spot, social media support, PR and a custom website.

Boston's alternative rock station, 88.9 WERS, is unveiling its new tagline, "Uncommon Radio,” developed with a team of creative and media freelancers led by Peter Alemian of PinSeeker Consulting, who served as strategy lead on the project. The accompanying campaign is the first paid advertising effort for the Emerson College-run music station.  The creative is designed to illuminate the common thread between groupings of artists on billboards, online and outdoor in the Boston market. The messages include “Kings of Leon / Queens of the Stone Age / Prince” and “FUN / XTC / NIRVANA.” The campaign runs on billboards and …

"A Little Taste of Big Adventure" spots run on broadcast and cable in local markets as well as on social channels. The campaign also includes radio ads.