Almost 90% now use personalization, but not many are at the advanced stage, Liveclicker and The Relevancy Group report.
Small firms are succeeding with their email content strategies, yet face challenges such as improving the quality of leads, SharpSpring and Ascend2 report.
A BullGuard study finds Germans are more concerned about privacy than British and American consumers.
A study shows that less than half of businesses are in compliance in the UK, and many are now less interested in GDPR.
Statistics show that marketers rate paper mail as more efficient than email. But both have their place in the mix.
Neiman Marcus sent the most emails of any retail brand, but none were personalized, SmarterHQ reports.
Both professional and personal emails are unprotected, vpnMentor alleges in a report on the DKLOK leak.
Newsletters focused on finances, family and parenting do better than generic offers, LiveIntent finds in a study of back-to-school purchasing patterns.
Most firms are successful at digital, although budgets and other challenges get in the way, a Wipro study finds.
Monday is the best day to send email and Saturday is the worst, Campaign Monitor reports.