• Table Stakes: Most Retailers Stuck At The Basic Personalization Level
    Almost 90% now use personalization, but not many are at the advanced stage, Liveclicker and The Relevancy Group report.
  • Email Thrills SMBs: Most Are Using It To Send Content
    Small firms are succeeding with their email content strategies, yet face challenges such as improving the quality of leads, SharpSpring and Ascend2 report.
  • Wi-Fi Worries: Consumers Use Public Services Despite Privacy Fears
    A BullGuard study finds Germans are more concerned about privacy than British and American consumers.
  • GDPR Truants: Less Than Half Are Fully Complying
    A study shows that less than half of businesses are in compliance in the UK, and many are now less interested in GDPR.
  • B2B Channel Wrestling: Which Is First, Email Or Direct Mail?
    Statistics show that marketers rate paper mail as more efficient than email. But both have their place in the mix.
  • End-Of-Summer Blast: Retailers Sent More Email, Little Of It For Back-To-School
    Neiman Marcus sent the most emails of any retail brand, but none were personalized, SmarterHQ reports.
  • Hackers Take All: Manufacturing Firm's Data Is Wide Open, Researchers Say
    Both professional and personal emails are unprotected, vpnMentor alleges in a report on the DKLOK leak.
  • Brands Do Their Homework: Content Helps Back-to-School Email Sales
    Newsletters focused on finances, family and parenting do better than generic offers, LiveIntent finds in a study of back-to-school purchasing patterns.
  • Digital Workout: How Brands Are Transforming Themselves
    Most firms are successful at digital, although budgets and other challenges get in the way, a Wipro study finds.
  • U.K. Just OK: Open Rates Are High, Click Rates Below Average
    Monday is the best day to send email and Saturday is the worst, Campaign Monitor reports.
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