Twilio expects to fuel over 100 billion COVID-19 communications within the next two years.
Emails also generated higher click-throughs, with mobile devices leading the way, LiveIntent reports.
Bad addresses and overhauled inactive names can land you in a spam trap -- or worse, Webbula reports.
Most consumers increased their channel use, including their email use. But brands faced challenges in accommodating them, Acquia reports.
Three email consultancies team up to help firms switch from the Bronto email service.
But there are great disparities in the email leadership suite, Only Influencers reports.
Most consumers prefer that brands spend less on Facebook ads and more on their loyalty programs, Cheetah Digital reports.
Friday is the slowest weekday, and weekends are even slower, EmailAnalytics reports.
Academics argue that contextual targeting should be utilized, not behavioral.
Sephora earned this with omnichannel personalization, user engagement and new at-home personalized shopping experiences.