by Ray Schultz on Dec 15, 5:21 PM
Consumers welcomed communications from brands -- even from ones they never heard of -- and many made purchases, Mitto reports.
by Ray Schultz on Dec 14, 3:00 PM
Only 12% of senior management is viewed as highly strategic and effective at evaluating new technology, the CMO Council reports.
by Ray Schultz on Dec 13, 6:12 PM
But consumers aren't as particular about how they get bad news -- they are equally unhappy with man and machine, Wharton marketing professor Stefano Puntoni writes.
by Ray Schultz on Dec 12, 3:10 PM
Many firms are still cleaning their data with manual processes, and have trouble turning insights into revenue, Tamr reports.
by Ray Schultz on Dec 9, 1:36 PM
Anteriad, the former Merit Direct, is now a data-driven company that helps clients navigate the digital environment.
by Ray Schultz on Dec 8, 2:56 PM
Only 10% have what they need to be successful in 2023, but they remain optimistic, RollWorks reports.
by Ray Schultz on Dec 7, 12:53 PM
Some brands want to move resources into attribution and first-party data, Mediaocean reports.
by Ray Schultz on Dec 6, 11:47 AM
Nearly all firms lack automated systems for handling consumer data requests, Cytrio reports in a Q3 study.
by Ray Schultz on Dec 5, 2:38 PM
Email is the third-most popular channel for dealing with problems, the Northridge Group reports.
by Ray Schultz on Dec 2, 3:58 PM
Many also worry about API sprawl, including dependence on APIs, Axway reports.