Half of all recipients have bought a product after receiving a timely ping, Validity reports.
Eighty-three percent of global companies will increase their marketing budgets this year, according to the 2023 Global Customer Engagement Review, a new study from Braze.
Not many consumers are always pleasantly surprised by the marketing messages they receive, MessageGears reports.
Studies by Optimove and Vericast reveal that consumers have concerns about privacy as it relates to text, email and online ads.
Email and mobile stand out in ecommerce sales, with price the main driver, Marigold reports.
This works in both directions -- both pro and con, a Wharton study reports.
Here is a primer for brands on how to engage consumers without driving them away.
Marketing emails should not be written by ChatGPT. It takes a human being to communicate with another human being.
Positive sentiment rises when prizes and gifts are delivered quickly -- showing that instant gratification works, Fooji research says.
Most firms are still using manual processes to handle consumer data requests, Cytrio reports.