Email systems are present in more than 60% of tech stacks that supporting ABM programs, along with CRM, website and account insight, Momentum ITSMA reports. Social, analytics, marketing automation, intent and ABM platforms are present in 40-60% of programs.

Customer data platforms support first-party data collection and other marketing activities, Tealium reports.

Email capture forms have been creeping from the front to the middle to the back, a report from Wistia states.