by Ray Schultz on Jun 16, 12:27 PM
Brands are increasingly using SMS and email together. But SMS is not just another form of email -- it is a more personal channel with certain risks, so must be used differently, Validity writes.
by Ray Schultz on Jun 15, 5:26 PM
Shoppers, 44% of whom spend 2-3 hours a day online, are buying products booking travel and performing other tasks, Moengage reports.
by Ray Schultz on Jun 14, 2:37 PM
Intuit Mailchimp finds that 70% of small business marketers lack data-driven recommendations.
by Ray Schultz on Jun 13, 1:55 PM
Focusing on short-term metrics may hinder the improvement of company culture, Arbinger Institute and Ascend2 report.
by Ray Schultz on Jun 12, 4:28 PM
But consumers demand personalization in email and social media, Wunderkind reports.
by Ray Schultz on Jun 9, 11:55 AM
Men are more likely than women to distinguish an AI-generated email from one written by a human.
by Ray Schultz on Jun 8, 5:37 PM
Social media channels play a major role in B2B sales, with YouTube on top.
by Ray Schultz on Jun 7, 3:41 PM
The U.S. has a high click-to-open rate -- and also a high bounce rate, GetResponse reports.
by Ray Schultz on Jun 6, 4:16 PM
Email falls far behind live chat or phone conversation with an agent. Even social media beats it, the Northridge Group Reports.
by Ray Schultz on Jun 5, 12:43 PM
Email is widely used in the U.S., and even more so in Europe, Winterberry Group reports.