by Ray Schultz on Nov 15, 5:18 PM
A study by Cisco found that 95% of firms have or are developing a highly defined AI strategy, while 61% believe they have a one-year window to implement it.
by Ray Schultz on Nov 14, 3:19 PM
Discounts are less important than some marketers might think, Braze reports.
by Ray Schultz on Nov 13, 4:02 PM
Google is forcing the hand of marketers who have ignored inactive accounts.
by Ray Schultz on Nov 10, 3:01 PM
The biggest problem faced by sellers is understanding product specifications and configurations, Hero Digital reports.
by Ray Schultz on Nov 9, 1:40 PM
Data security is the top priority of companies this year, Modus Create and Ascend2 report.
by Ray Schultz on Nov 8, 2:45 PM
Fewer consumers are shopping only online, but will also do some buying in-store, Attest reports.
by Ray Schultz on Nov 7, 4:13 PM
B2B brands are widely using influencers, but they report several challenges, TopRank Marketing and Ascend2 report.
by Ray Schultz on Nov 6, 1:00 PM
Email is one of many channels supported by advanced customer-management systems, Winterberry Group reports.
by Ray Schultz on Nov 3, 4:33 PM
Fewer than half of consumers receive a post-purchase email, Constant Contact and Ascend2 report.
by Ray Schultz on Nov 2, 3:29 PM
CAN-SPAM is less draconian than GDPR and what Gmail and Yahoo now demand of senders.