Pop-up firm Amped will be integrated into the Intuit Mailchimp brand.

The integration with Snowflake Cortex AI will enable users to auto-generate custom email and SMS messages, MessageGears says.

Klaviyo offers a new form of A/B testing and other features in its AI update.

Delivery and response have improved overall, Selzy reports, with some sectors doing better than others.

Most marketers are now relying on first- or zero-party data, Ascend2 reports. Of the marketers polled, 52% say first-party data collected directly from customers is their primary data source.

Most businesses say their personalization programs are inadequate, Optimizely reports.

Web security consultant Troy Hunt found roughly 31 million customer email addresses were exposed in a May data breach, although the company said only 64,472 people were affected, according to a breach notification filed with the Maine Attorney General, Bleeping Computer reports.

With $1.067 billion in potential daily revenue,"15.4% of the emails used in that calculation don't ever reach the inbox," says Mailtrap technical writer Dzenana Kajtaz, adding that "email senders have a combined daily loss of $164+ million."

B2B tech marketers are pouring resources into content this year, and many are using AI, 10Fold reports.

IT leaders are alarmed in the large increase in customer-facing incidents, PagerDuty reports.