Salesforce projects Black Friday sales of $18 billion in the U.S.

Cobalt Keys has announced AI partner certifications to help brands reduce ad spend.

Automotive customer engagement platform Convergence aims to help dealers drive revenue when staffing is tight.

Marketers should avoid overdoing the urgency with "last-chance" subject lines, Jacquard says.

A new study finds that 71.2% of companies polled implement ABM strategies, and of those, 78.6% are incorporating AI into ABM for personalization, predictive analytics and targeting.

Almost 20% of orders seen during the lead-up to Cyber Week were fueled by AI agents, Salesforce says.

Blazeo says the new platform, which features automated workflows, places all interactions in one conversion timeline.

Consumers and businesses can get quick answers to financial questions, the firms say.

Sellers are working on ways to reduce "involuntary" churn.

Omnisend and Triple Whale are offering an AI-powered intelligence platform to provide a unified view of performance.