- Lucky underwear, tight work uniforms and one angry pilgrim. Let's launch!
- Kmart launched two online videos for the holiday season. The first takes place in a boardroom… an evil boardroom. Inside a corporate headquarters, upper management, who is anti-layaway, holds a meeting to brainstorm ways to make layaway inconvenient for all users. Meeting attendees include Genghis Khan, Satan, a creepy childhood doll and the co-worker who takes the last donut from the kitchen. Each offers evil ideas on how to make layaway seem like a waste of time for consumers. Then an unexpected visitor appears: a nun who's pro-layaway and pro-Kmart. See …
- Ever feign illness to leave an event earlier than expected? In a TV spot for Kraft's Stove Top stuffing, a pilgrim does just that when his host family doesn’t serve his beloved brand of stuffing. As part of the “Angry Pilgrims” campaign, a pilgrim gets the shock of his life when his friends use another brand of stuffing at their Thanksgiving table. Appalled, the pilgrim fakes a bout of scurvy to leave the house immediately. “If it’s not Stove Top, it’s not Thanksgiving,” closes the ad, seen here and running during ABC’s "Scandal" …
- Imagine a world where ESPN SportsCenter anchors wore uniforms, and not the typical suit and tie. In the latest “This is 'SportsCenter'” ad, anchors are forced by management to keep up with updated fashion attire that takes a cue from numerous college football teams with colorful, tight, logo-filled uniforms. The spot debuted during ESPN’s "College Football Primetime" matchup between the No. 3 Oregon Ducks and No. 5 Stanford Cardinals. "Keeping up with Fashion" shows SportsCenter anchors John Anderson, John Buccigross, Lindsay Czarniak, Jay Harris, Steve Levy, Stuart Scott …
- If children are asked to choose between eating pizza or macaroni and cheese immediately, or waiting 10 long minutes to eat a macaroni and cheese pizza, how many will actually wait? Ten minutes to a kid is equivalent to five hours to the rest of us, so I was pleasantly surprised and impressed with a group of kids featured in a two-minute video for Annie’s Homegrown. The brand, inspired by the Stanford University marshmallow tests from the 1960s, gave kids the option of eating a plate of Annie’s Homegrown Mac …
- After watching this video for Fruit of the Loom, I’m starting to think my lucky pair of underwear isn’t that lucky. Part of the brand’s “Start Happy” campaign, “Lucky Looms” are 2,000 pairs of underwear that traveled to four lucky places stateside to ensure genuine luck. The underwear is available for purchase at www.luckylooms.com for $10 a pair. As of this writing, there were 1,178 pairs left to buy. A three-minute video shows the lengths these undies traveled to become lucky. The underwear were strung through the world’s largest …
- Nissan Europe launched an online video campaign for its Micra car, targeting women with a “just do it” attitude toward life. The first video in the “Go Get It” campaign is “Glitch.” A woman speaks with her boss via teleconference but the reception is spotty, forcing the boss to hang up. Turns out, the woman was intentionally making strange sentences so she could disconnect and do more important things, like sip a drink poolside. See it here. A woman looks for her keys at the bottom of her purse in “Bag …
- Random iPhone App of the week: Pop Secret created a mobile game for the iPhone called Poptopia, where players must pop kernels before they burn. Throughout the game, popcorn kernels fly across the screen and change color, meaning they are ready to pop. Players can earn points by tapping the kernels perfectly and feeding The Almighty Mouth God. If you take too long, the kernels will burn and the Mouth gets angry. Deutsch LA created the app, available for free in the App Store.
- Don’t get your panties in a bunch; it will ruin your day. Fruit of the Loom launched “Start Happy,” a TV campaign that’s light-hearted and honest. What you do when you wake up plays a huge part in how the rest of your day will pan out. And if your undies don’t fit properly, who suffers? The first ad shows stuntwoman Mickey Facchinello leaping from buildings and fighting ninjas. How productive would she be if her underwear was riding up as she drop-kicked a bad guy? See it here. The next …
- Ron Burgundy promotes entire line of Dodge vehicles. Best Buy breaks out celebs for holiday campaign. Let's launch!
