by Amy Corr on Dec 11, 10:52 AM
The first TV spot promoting the 56th Annual GRAMMY Awards has launched, and it will make you scream -- or roar. "Music Unleashes Us" shows the powerful, uncontrollable relationship between music and fans. Sometimes music makes you happy; other times, it can make you cry. When you’re listening to Katy Perry at the gym, you sing out loud, regardless of who might be staring at you. That’s the case for one guy running on a treadmill at his local Planet Fitness. He’s running, singing “Roar” by Katy Perry and exuding emotion and …
by Amy Corr on Dec 10, 11:48 AM
Rob Ford, mayor of Toronto, has been naughty this year and Toronto-based creative agency,
Bob’s Your Uncle, is serving as the bearer of coal. The coal, and lots of it, will be delivered to Ford at Toronto City Hall on December 20. Visitors to
RobFordCoal.com can add their own piece of coal to the pile, which, as of writing this, has passed the 278,000 mark. For every piece of coal added, Bob's Your Uncle will donate $1* to help children in need have a Merry Christmas. The site has been live …
by Amy Corr on Dec 9, 11:03 AM
Christmas-flavored PEEPS really exist. NBA welcomes the return of Kobe Bryant. Let's launch!
by Amy Corr on Dec 6, 11:00 AM
Chef Boyardee and
Gillette, two very different brands, partnered to raise awareness about Movember. “Shave the Chef” features Chef Hector Boyardee in a Vine video growing his moustache out for the monthlong event to raise awareness of men’s health issues. Boyardee begins the month clean-shaven for the first time in decades. By the end of the month, his long moustache is trimmed with a Gillette ProGlide Styler razor, restoring the beloved icon back to his original look. Content is housed on
Chef Boyardee's Facebook page and
Gillette's Twitter …
by Amy Corr on Dec 5, 11:26 AM
There’s an extra pep in Santa’s step this Christmas, so I’m wondering if he’s been eating too many Christmas PEEPS? The brand, known for selling roughly 1.5 billion fluffy Easter marshmallows a year, has branched out with a series of Christmas-themed PEEPS that sound delicious. Flavors include candy-cane and sugar-cookie chicks dipped in chocolate, chocolate-covered mint trees, gingerbread-flavored men, chocolate mousse reindeer, and marshmallow trees and snowmen. Supporting these products is a TV spot called “Santa Hop.” In it, a home is shaken and stirred by loud thumping noises. Children almost awaken …
by Amy Corr on Dec 4, 4:00 PM
Physical reactions occur when food and people are combined with a car with fast acceleration capabilities. In a series of spots for the
Volkswagen Golf GTD, waistlines expand and food gets destroyed, like this takeout pizza dad picked up. It’s now a hot mess that no one wants to eat.
See it here. A passenger blowing a bubble almost gets a face full of gum when his pal hits the gas.
Watch it here. A woman gives birth before reaching the hospital in
another ad, and a young girl …
by Amy Corr on Dec 4, 4:00 PM
Random iPhone App of the week: GoBank is a mobile bank built for Generation Smartphone. The bank is insured by the FDIC and allows users to make deposits by scanning checks and deposit money into a savings account, or money vault. Members can transfer money in and out in real time, for free. The app also supplies snippy responses when a member uses the Fortune Teller function to see if they can afford a certain purchase. “Remember that time you won the lottery? I don’t either,” is a sample reply. Users can …
by Amy Corr on Dec 4, 4:00 PM
Last year, JAM Bluetooth Wireless Speaker was a single product that wirelessly played music from a user’s phone or tablet. This year, the brand has added additional products, including headphones and boomboxes, to its arsenal. The brand launched a holiday campaign featuring a family of squirrels that care more about music sound quality than collecting acorns for the winter. A man peeks inside a tree to find his missing bluetooth speaker, headphones and boombox being used by a family of hard-partying squirrels with an expansive library of books. Rather than retrieve his …
by Amy Corr on Dec 4, 4:00 PM
Now this is a way to tell a story in 140 characters or less. To promote its three-week miniseries, “
Mob City,”
TNT began tweeting the premiere episode, line by line on Dec. 2 at the Twitter handle
@MobCityTNT. Every 45 minutes a scene is tweeted using Twitter Cards, with some tweets including videos, photos and behind-the-scenes content. The final tweet will be sent out tonight, Wednesday, at 8:30 p.m., just before the 9 p.m series premiere and right before a plot twist is revealed. There will be about 400 script tweets …
by Amy Corr on Dec 4, 4:00 PM
Turkish Airlines debuts a "selfie shootout." "Mob City} tweets entire dialogue from first episode. Let's launch!