"Life is a Beautiful Sport" is the new tagline for Lacoste and in its first-ever TV spot. "The Big Leap" is running in France throughout the Olympics and features a man's big leap in his personal life and how his mind perceives the life-altering moment: as if he's shirtless and atop a tall building, getting ready to jump. In reality, he's seated across from a woman at a cafe, sweating bullets. As the image imagined in his mind jumps from the building, cafe man is getting out of his seat, readying to …

Last month, Sony Electronics launched "Join Together," a 90-second spot that celebrated artists and engineers working together to create exemplary products. The follow-up to this ad is "Separate Together," a four-minute documentary you have to see to believe.

“Not every American lives the American dream,” says a haunting online video for Volunteers of America. "This Is Why We Do What We Do." The nonprofit provides local human service programs to more than 2.5 million people a year.  “This is Real” is a minute-long video shot on Skid Row in Los Angeles. As “America the beautiful” is hummed in the background, unstaged footage is shown. There are shopping carts, garbage bags and plastic containers filled with people’s earthly possessions, alongside mattresses and blankets on the ground.  The message comes through clearly …

Random iPhone App of the week: Fashion Retailer GUESS launched an app for consumers that allows them to shop, earn loyalty points and store gift cards and receipts digitally, inside the app. When consumers link their GUESS account to "My GUESS List," they are able to view loyalty points, redeem awards and use the app in-store to accrue points. Users can rack up additional loyalty points by liking or sharing GUESS posts on Facebook. The app, created by MicroStrategy, is available for free in the App Store.

ADT has launched a TV campaign that illustrates how a little peace of mind goes a long way when homeowners are away.

Sure, you may have visited Minneapolis, but how about Miniminneapolis? That's the location of a factory that creates Starburst minis.

Foot Locker launched two TV ads this month, promoting both its Kids Foot Locker and Foot Locker brands.

Don't focus on what Paralympic athletes can't do -- highlight all the things they can do. BBDO Toronto created a TV spot for the Canadian Paralympic Committee that urges viewers to look beyond the disabilities of Paralympic athletes and respect and be impressed by their amazing athletic abilities.

The NBA launched an online campaign to promote its retail site, NBAStore.com,  with a modern take on a typical retail catalog. Outfits change in real time, depending on the weather in your area. So if it's raining and cloudy in Los Angeles, Kobe Bryant will be decked out in gear appropriate for the current weather. Once the sun comes out though, the summer apparel does, too. The clothes are displayed on NBA stars from the nearest NBA team. Athletes include Kobe Bryant (Los Angeles Lakers), Brook Lopez (Brooklyn Nets), Joakim …

To illustrate its passion for everything weather, The Weather Channel created a four-minute video running online, with a shorter version made for TV that meshes weather with a love story more than 50 years old.