• Vans.com Gets A Redesign
    Vans has relaunched its website, Vans.com, in an effort to streamline its online presence and increase consumer engagement. Huge redesigned the site, meshing brand and product storytelling throughout the shopping experience. The new site for the SoCal footwear and apparel brand has a ton of content on the homepage alone, yet it doesn't appear crowded or too overwhelming. Each picture or article resembles a Pinterest post, making it easy for visitors to scan the homepage and then click on what piques their interest. Users can also research products curated by real …
  • NEW! Red Sox Fans, Rejoice. Benjamin Moore Launches Fenway Collection With Colors Like Boston Red
    Rainvertising promotes music festival in Seattle. Meow Mix jingle gets remixed. Let's launch!
  • NEW! Southern Comfort Introduces Viewers To New Species Of Shark
    The latest spot for Southern Comfort's "Whatever's Comfortable" campaign coincides perfectly with Shark Week. A lounge singer croons "Little Red Riding Hood"as a woman with pointy fingernails, painted as great white sharks, searches for her prey: the maraschino cherry at the bottom of her drink. The guy at the next table is way more interested in watching this woman than the live musical entertainment.
  • NEW! Meow Mix Jingle Gets Electronic Dance Music Update
    Everyone familiar with the classic Meow Mix jingle of yesteryear better sit down. The beloved theme is making a comeback, with an electric dance music twist. And that's just the first Meow Mix remix. The brand launched a 1:30 video featuring a jingle remix by Ashworth, a cat DJ, strobe lights and a club full of cats with their paws in the air like they just don't care. See it here. The next theme will be country. Viewers can join the fun by visiting ItsMeowTime.com and recording their own Meow Mix …
  • NEW! 'Xmas Jammies' Family Back In Video For Hasbro's 'My Monopoly'
    Remember the crazy adorable Holderness family, who became YouTube sensations with their 2013 "Xmas Jammies" video? The family is back, singing a new tune about family game night at the Holderness home. This month, Hasbro is launching the first Monopoly game that families can customize with family photos from Facebook, Instagram, Flickr, Shutterfly or personal devices. My Monopoly lets players print photos via the My Monopoly site or a new app to personalize tokens, chance and community cards, and properties. Promoting the game are the still-adorable Holderness family, singing about family …
  • NEW! Scottie Pippen Thinks He's The Greatest Chicago Bulls Player In Foot Locker's Back-To-School Ad
    The best advice that retired NBA star Charles Barkley can give current NBA player James Harden in Foot Locker's back-to-school campaign is to have a short-term memory... and wear Foot Locker gear.
  • Accuracy Matters When Buying A Home In Realtor.com Campaign
    In this modern age of technology, the typical home-buying manta of "location, location, location," has morphed into "accuracy, accuracy, accuracy," when it comes to looking at real estate listings online. Realtor.com launched a pair of TV ads highlighting the importance of such accuracy. In "Mom," a woman and her synchronized family search for a new house. The kids make their sandwiches in the same order and dad pushes them on the swings with precision accuracy -- until he falls out of rhythm and falls on his rear. Given outdated listings, the family …
  • Goodby Silverstein & Partners Launches Clothing Line To Teach Kids To Talk, Read And Sing
    Goodby Silverstein & Partners launched a campaign for the Bay Area Council in Oakland that encourages parents to talk, sing and read to children to increase verbal development. The fact that affluent children hear 30 million more words than kids from lower income homes, has a significant impact on the development of their brains. GS&P created a clothing line, free to low income parents, and outdoor campaign that reminds parents to talk, read and sing to their kids. Onesies, blankets, shirts and other materials will be distributed free of charge at various …
  • Food.com App Helps Users Save Money, Search 500,000 Recipes
    Random iPhone App of the week: Food.com launched an app that not only gives users access to 500,000 recipes, it also helps them save money at the grocery store. The app allows shoppers to check local circulars from neighboring grocery stores and compare what's on sale to what's on the night's grocery list to see which store holds the better bargain.
  • Affinity Federal Credit Union Wants To Rid World Of Fat Cats
    NJ-based Affinity Federal Credit Union wants to rid the world of fat-cat bankers, and playing the role of said fat cat is... an adorable fat cat.
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