Culprit Creative is putting the adage imitation is the sincerest form of flattery to the test as it launches its new underwear brand.  The L.A. ad agency/production shop's campaign serves as a "modern homage" to Apple's original AirPod ads with silhouettes of people dancing as cool tunes play and lines radiate off their bodies to illustrate the music’s energy. In fact, new underwear ads are tagged “AirPods2.” Culpritunderwear.com currently sells men’s underwear and will launch a women’s product soon. A membership model is available and all products are handmade in California. Agency executives decided to launch …

The creative, developed with Walrus, encourages people to drink 10 wine samples at lunch.

Doritos is extending the brand's #NowItsHot campaign with new ads featuring Chance The Rapper alongside Lionel Richie remixing Richie's iconic Hello song. Created by Goodby Silverstein & Partners, the campaign kicked off by showing Chance performing alongside the Backstreet Boys during this year's Super Bowl. The new  spot will run across digital throughout the year.

Heineken USA's Tecate expands the "We are Bold" campaign with new video spots based on idea that beer brings men closer together.

TJ Maxx is expanding the retailer's #Maxximizing campaign by introducing a multi-day, multi-city interactive style experience and game installation to entice shoppers to visit TJ Maxx locations.Each day, influencers including actress Hannah Simone, lifestyle blogger Rachel Choy, and Drybar founder Alli Webb will style a pod installation based on daily themes from fashion to home to vacation and more with T.J.Maxx goods. Consumers can enter to win the entire collection by guessing via social media what they think the entire pod costs. There will also be mini-games for visitors to go head-to-head and create an affordable shopping cart to win …

Country singer Hunter Hayes discusses his songwriting inspiration as well as his personal “buzzed” warning signs to encourage viewers to avoid driving while intoxicated. The campaign was created pro bono by OMD Create for the Ad Council and the National Highway Traffic Safety Administration as part of an ongoing effort to combat drunk driving.  

San Diego Tourism Authority (SDTA) is introducing a $19 million campaign to entice visitors in the U.S, Canada, UK and Mexico.  The new, multi-platform “Something to Smile About” campaign, all developed with MeringCarson, builds on the success of past campaigns, including “Happiness is Calling” and “Summer Feeling,” and features three new television commercials: one highlighting San Diego’s general vibe, a family-focused spot and one dedicated to the Mexico market. The media mix, running through June, includes TV spots in San Francisco, Sacramento, Seattle, Chicago, Dallas, New York, Boston and Minneapolis as well …

The San Francisco General Hospital Foundation (SFGHF) is raising awareness for Zuckerberg San Francisco General Hospital and Trauma Center (ZSFG) and its mental health treatment programs.  The "I Am Their People" creative, developed with Heat San Francisco, showcases real participants in a ZSFG program or an actual hospital employee by reframing the conversation around the mental health crisis by focusing on the successes of individual people and the caregivers who support them. The film urges viewers to help those in need, become one of "their people," and spread awareness of the movement through the #IAmTheirPeople hashtag.