Tourism Nova Scotia and DDB Canada are calling on local residents to become advocates for their province by recommending hidden gems and little-known experiences to #NovaScotiaUNLISTED for a chance to win one of three Google Pixel 3 smartphones. One participant's photo will appear on of the cover of the organization's 2020 travel guide.   The campaign will also use celebrity brand ambassadors Colin McAllister and Justin Ryan to encourage their followers to vote for the most interesting lesser-known experiences and places as well as take over Tourism Nova Scotia’s Instagram handle. A 30-second spot showcasing the region is …

Spot showcases current players and is designed to illustrate the sport's "sense of community" to young fans.

Conoco's new “Choose to Choose Go" campaign is designed to appeal to those with short attention spans. The creative, developed with Carmichael Lynch, showcases how all stories start with gas, through a quick-talking narrator who digs into tales involving geese, aliens, miniature golf architects and fried calamari.  Sample the work here and here. The spots will run across the brand’s social media channels, including Facebook, Twitter, Instagram and YouTube. Radio and out-of-home will also launch in the Denver markets in June.  

The "Chillhang" creative plays off the wine brand's horse name by showing people wearing horse and unicorn-headed costume headpieces.

Company attempts to link new car smell with purchasing auto insurance through a scented print ad.

"From 1706 & Beyond" creative shows ahead-of-his-time Thomas Twining trying to convince the local townspeople of his plans for Twinings Herbal and Wellness blends.