But there has been an uptick in returns and other retail challenges, Salesforce reports.

Vimeo asked MessageGears and Smartling to partner on email localization.

Over a third of firms have email platforms in their crowded content ecosystems, Canto and Ascend2 report.

Direct mail spending is expected to hit $37.3 billion this year, Winterberry Group reports.

Omnisend is launching a beta version of a cross-channel reporting platform.

The Cyber 5 conversion rate hit 4%, versus 3.16% last year, Movable Ink reports.

Yet email is the preferred channel - far outpacing social media, Optimove reports.

Here are three risk factors that may lead to loss of subscribers - and some ways that small businesses can avoid them.

AudiencePoint claims its new solutions go beyond traditional metrics.

Artificial intelligence is viewed as the chief priority for the next year among marketers, Sagefrog reports - while email is not one of the highest spending items.