Tips from Brevo on how to balance helpful and purely promotional messaging.

Ryan Phelan faced issues when trying to delete his late father's and uncle's inboxes.

Many consumers feel brands are not predicting their needs and wants, Braze reports.

"Today, just over half of GTM professionals (56%) describe their organizations as highly aligned, operating as a unified system with shared goals and shared data," according to The Anatomy of Aligned GTM Teams, a study by Unbounce and Ascend2.

Agentic AI suffers from organizational assumptions that do not match reality, Adobe reports.

Email is at the top of the unsubscribe list, beating Amazon Prime and Netflix, Profit Engine reports.

The goal of Sequences from RocketReach is to fuel email outreach at scale.

Most firms that create content are increasing their budgets this year, Canto and Ascend2 report.

Red Sift studies three major cities - Boston, New York and Washington - to assess their DMARC enforcement.

Earlier in the same meeting, BetMGM was praised for its reachout to possibly troubled players.