by Amy Corr on Aug 14, 3:25 PM
Random iPhone App of the week:
Angie’s List Magazine, the membership-based service that allows members to rate the service at local business, launched an app that provides users with monthly news and articles on topics like home maintenance, auto care and health care. The company publishes 89 localized editions in 57 markets. The app is free to download, but an Angie’s List subscription is required for use. The app also offers users discounts on services for housekeeping and haircuts.
Download the app here.
by Amy Corr on Aug 14, 3:25 PM
This ad has been around for a couple of months and it still creeps me out. Something about a fully dressed man soaping up in the shower and then riding the subway to work doesn’t sit well with me. And the poor woman who has to sit next to him? You win, New York Lottery, because I remember your ad. The campaign I can’t undo watching promotes the state’s “Win 4” game where players can win up to $5,000 if they pick four numbers and play them straight. “It pays to get …
by Amy Corr on Aug 14, 3:24 PM
fruitwater, the newest brand from glacéau, maker of vitaminwater and smartwater, launched a print and outdoor campaign featuring actress
Christina Applegate as spokeswoman. The latest beverage from the glacéau line is a zero-calorie, fruit-flavored, sparkling water drink. No calories is great, but I wonder how much sugar it may contain. Creative depicts both the drink and Applegate as bubbly and beautiful.
See it here. An all-female creative team developed the campaign, created by
Zambezi.
by Amy Corr on Aug 14, 3:24 PM
Taco Bell smothers, Google Fiber finds hidden treasures and Infiniti breaks from the norm. Let's launch!
by Amy Corr on Aug 14, 10:32 AM
With all the conformity and cookie-cutter men and women, this car ad is a cross between the movie “Gattaca” and Eminem’s “The Real Slim Shady” music video. “Luxury never felt so liberating” in an ad for Infiniti’s Q50 model. The ad takes places on a high-tech assembly line, where men and women conform by wearing the same outfits, hairstyle and makeup. Plus, they have to drive the same cars, either a Mercedes or BMW. Boring. One man is clearly uncomfortable with the forced structure, and his need to break free is aided …
by Amy Corr on Aug 13, 10:46 AM
A father and son bond over their love of JELL-O chocolate pudding in “Comb-Over,” a 30-second spot that launches yesterday. The son opens Pandora’s box when he asks his father why he loves JELL-O pudding. Dad regales his boy with a typical day, from waking up with less hair, driving in traffic and having an important project at work canceled unexpectedly. The boy himself pictures himself with a massive comb-over, driving a car while barely being able to see through the windshield, and coloring a great fight scene only to have his …
by Amy Corr on Aug 12, 10:22 AM
If the difficult things in life were all explained this easily, there would be nothing to complain about. Google Fiber launched "Bird Watcher," an adorable TV spot that explains, in simplistic terms, how a Google Fiber remote control works. This technical-sounding question sounds difficult, until a young girl likens TV-watching to bird-watching. The Nexus tablet allows users to speak the name of their desired show, rather than scroll through lists until finding their hidden series. It’s just like bird-watching: you want to see a tawny owl or magpie, but they’re …
by Amy Corr on Aug 9, 8:46 AM
This ad goes perfectly with the recently released study that found a decent number of millennial-aged men are living at their parents' homes. Taco Bell’s latest TV spot uses a mother babying her adult son to promote its smothered burrito. Mom walk ins on her son entertaining a young lady in his bedroom, offers shampoo advice while he’s in the shower and interrupts a business meeting to give her boy the satchel he left at home. Each occasion should be an awkward, embarrassing moment for the man, yet he seems …
by Amy Corr on Aug 7, 4:12 PM
Blake Griffin is everywhere, and so are Shark Week brand tie-ins. Let's launch!
by Amy Corr on Aug 7, 4:10 PM
Random iPhone App of the week: I know you have to rest meat once it’s finished cooking and wine has to breathe, but waiting for my ice cream to soften before I dig in? Not possible. For those with better ice cream self-control than myself, there’s an app to occupy your time while your ice cream reaches that optimal room temperature. Haagen-Dazs created the Concerto Timer App, where a virtual violin concerto plays atop the ice cream carton while your flavor rests. Users must open the app and point their camera at …