Random iPhone App of the week: Vino Volo, operator of 28 wine bars in airports and cities across North America, launched an app allowing users to find the nearest store, earn points to access exclusive benefits, and share wine experiences with friends. Guests show their app home screen, which indicates one of three membership levels: Cellar, Reserve or Grand Reserve. After a purchase, guests scan a barcode on their receipt to log points in real time. Loyalty members have access to exclusive offers and are the first to know about …

One visit to the American Museum of Natural History in New York proves to be life-changing for one girl. In “Maria & The Dinosaur,” the museum has such a profound impact on a young girl who loves dinosaurs that she seems destined for greatness. The girl wins her science fair and collects one big degree after another, thanks to her smarts and unlimited supply of coffee. Her journey comes full circle when she gets her dream job studying dinosaurs. Watch it here. WiT Media and Wander created the campaign.

Send a Tweet or a plant dies. Tattoos tell a story for Assassin's Creed IV. Let's launch!

I don’t know about you, but a sizable chunk of the songs I download I first heard in an ad. Take Lou Reed’s “Perfect Day,” for example. I purchased the song shortly after hearing it in this 2010 AT&T ad starring Olympic snowboarder Gretchen Bleiler. The song is back in another ad, this time for Sony PlayStation. The PlayStation 4 launches on Nov. 15, and “Perfect Day” shows an ideal afternoon between two gaming friends. The spot launched during “Monday Night Football” and follows two friends deep inside three PlayStation games: …

Benjamin Moore is scaring professional painters with its new line of Ultra Spec 500 paint that dries scarily fast. Perfect for the Halloween season, the brand is launching ScaryGoodJob.com today, a microsite housing an online video of painters taking on the scariest job in the world: painting an empty haunted motel at night with minimal lighting. Hidden cameras captured the excitement as painters painted a wall, while creaky noises and flickering lights distracted them. Things got really scary for one painter when he noticed something out of the corner …

Gamers, get ready for Oct. 29, the release date for Ubisoft'sAssassin’s Creed IV Black Flag. A teaser spot for the popular video game franchise tells a story through tattoos. Pirate Edward Kenway, the game’s main character, is covered in ink. Each tattoo symbolizes something different. For example, the chains on Kenway's shoulder represent his time in captivity, while the face of a beautiful woman on his arm depicts his penchant for the ladies. The main story is a pirate’s quest  “for the freedom to do whatever you …

Big brother is watching in the “Break Room” at a TWIX factory, so choose your side wisely. Inside the Left TWIX Factory break room is a vacuum machine where right TWIX bars are placed and subsequently removed from the premises. One curious employee wonders what’s so different between the two TWIX bars and decides to see for himself. He’s about to do the unthinkable and eat a right-side TWIX, when a video camera catches sight and deploys operation employee disposal. A large human-sized vacuum comes out of the ceiling and sucks the …

We’ve all heard that talking to household plants makes them grow faster. In a social media experiment for the Denver Museum of Nature & Science, it’s life or death. Sort of. The museum is testing this plant-talking theory to support MythBusters: The Explosive Exhibition, running from Oct. 11 through Jan. 5. Talk to a Plant invites everyone on Twitter to help test the theory. Visitors to TalkToAPlant.com can send the plant a message about anything: bacon, the government shutdown or the weather. Users …

Remember the ad for Prince Spaghetti, showing a 12-year-old named Anthony running through the streets of Boston's North End to get home in time for dinner because Wednesday was Prince Spaghetti Day? The original spot ran from 1969 through the early ‘80s and received a remake this year, blending shots from the original black-and-white ad with new in-color shots of Anthony as an adult, still running to his mother’s on Wednesdays for Prince Spaghetti dinner. See it here. Millennium Communications created the ad that celebrates Prince Spaghetti’s 100th anniversary.

Random iPhone App of the week: Think of CoCreator as a business speed-dating app that connects founders, CEOs or CMOs of start-ups with communication experts, so they can collaborate on building a next-generation brand. At launch the app includes talent from Berlin, Brussels, Helsinki, London, Los Angeles, New York and Paris. Once an entrepreneur and an expert have agreed to connect, talk time via Skype will be assigned. The CoCreatorapp is available for free in the App Store, with an Android version slated to launch later this year. CoCreator was …