GEICO teamed up with NCM and Screenvision to create a series of sponsored “Silence Your Cell Phone” PSAs. Created by The Martin Agency, the campaign launches in theatres this month. The first PSA stars the GEICO Gecko, and plays off the nostalgic “let’s go to the lobby” announcement for moviegoers to purchase food and drink. When the popcorn, soda and candy characters begin chatting on their cell phones, the Gecko appears, asking them to be considerate to fellow moviegoers and continue their conversation in the lobby. See it here. The next …

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Dodge teamed up with Paramount Pictures to promote the 2014 Dodge Durango using anchorman Ron Burgundy, played by Will Ferrell, as spokesman. "Anchorman 2: The Legend Continues" debuts in December and for fans who can’t wait that long for some irreverent Burgundy humor, here’s a taste, taking place on a auto showroom floor. In “Horsepower,” Burgundy compares the Durango’s 360 horsepower to that of a single horse. “That makes you feel pretty dumb, doesn't it," he tells the horse. See it here. "Ballroom Dancers" debuted during Monday’s episode of …

GE launched the latest television spot in its "Brilliant Machines" campaign this weekend, called “Brilliant Enterprise.” “Star Trek” fans may enjoy this spot more than your average viewer, as it stars Sulu from the latest “Star Trek” movies. The U.S.S. Enterprise is in trouble and the brilliant Sulu sees no resolution in sight. He needs power and he needs it fast. Enter GE's deep-sea oil and gas technology that helps Sulu discover and maximize resources in extreme conditions, allowing the ship to power up and maneuver at warp speed. See it …

It’s Murphy’s Law that whenever you carry around tissues, you never need them, but that one time you forget them you wind up using the next best thing: your glove, sleeve, or your poor dog. It’s not pretty. Kleenex highlights these awkward situations in “Embarrassing Moments,” a TV spot encouraging consumers to be proactive and carry Kleenex all the time, not just when they're sick and sneezing on everything. The spot shows people of all ages confessing to embarrassing moments, from the girl who wiped her hand on the family dog, to …

In Canada, October marks the third annual NABS Vintage Intern Auction. This event allows attendees in the advertising industry to bid on the chance to make 12 high-ranking executives their unpaid interns for a day. All proceeds go to NABS, a charitable group that provides assistance to people in the communications and related industries who need help due to illness, injury, unemployment or financial difficulties. A video supporting the month-long auction features bidders exacting revenge on a former boss that wronged them in the past. Up for auction is a chief creative …

KRAFT Macaroni & Cheese launched a website that gives a free box of Macaroni and Cheese to people with a particular last name. NoodleReunion.com was created to bring families together, like an impromptu family reunion of sorts. Last Wednesday, the winning last name was “Berry.” Anyone with that last name was directed to a link to prove it. There was also a link available for anyone who knows a “Berry” to send them information on how to claim their prize. Last Thursday’s lucky last name was Nunez. And guess what? The …

Random iPhone App of the week: Family travel brand Trunki teamed up with Aardman Animations, creators of Wallace and Gromit, to create its first kid-friendly app. PaddlePak Party targets kids 3- to 6-years-old, with a simple objective: clean up your beach gear. Users can choose from nine PaddlePak characters to try and collect between 5 and 50 beach items, such as swim shorts, sunglasses, sun hats and flip-flops. When everything is picked up, players unlock prizes at each level. The app is available for free in the App Store.

Special K launched a fall challenge that takes place in a retail store that sells jeans -- not your typical place to find cereal. The latest installment of Special K’s “More Than a Number” campaign urges women to look beyond the size of their jeans by replacing numbers with words of encouragement. Every pair of jeans lacks a size, so when a saleswoman measures a customer, they are met with sizes like radiant, charismatic, courageous, stunning, confident and fabulous. Plus, every woman left with a pair of jeans that fit, regardless of …

Learning to drive a “Stick Shift” on any car is hard. Imagine teaching two people at the same time. Subaru launched a cute TV spot starring a patient father teaching his twin sons how to drive a stick. The old Subaru is getting beat up, and so is dad’s patience, as the two boys learn to tackle the clutch. In the end, both the father and Subaru make it through unscathed; luckily the aging car is capable of withstanding the abuse during the learning curve. Watch it here, created by Carmichael …