by Amy Corr on Mar 21, 4:51 PM
NRMA Insurance opened a Crashed Car Showroom in Sydney, Australia on March 18 in an effort to educate Australians about car safety technology after a survey found they knew little about it. For example, only 30% of respondents knew what ABS (anti-lock braking system) stood for. The Crashed Car Showroom runs until March 27 and allows visitors to view a dissected car, see the destruction caused from a head-on car accident, and see what it’s like to be a crash-test dummy. And by shooting car parts with a hail gun, users demonstrate …
by Amy Corr on Mar 20, 4:51 PM
Starland Vocal Band's "Afternoon Delight" takes on a different meaning in a TV spot for Taco Bell.
by Amy Corr on Mar 19, 4:57 PM
Skittles has launched a series of ads that star a lovable pet cloud named Freddie, who releases Skittles when touched.
by Amy Corr on Mar 19, 1:45 PM
Random iPhone App of the week: I've always been bad at the staring contest game. I have absolutely no chance of defeating this app in a battle not to blink. Then again, neither does anyone else. Goodby Silverstein & Partners created "The Dali Staring Contest" app for its client, The Dali Museum in Florida. The object is simple: go face-to-face with Dali and try not to blink. Since each player is competing with a picture of Dali, or another opponent, like a giraffe, using iPhone's front-facing camera, there's no chance of winning. …
by Amy Corr on Mar 19, 1:45 PM
The Toronto Silent Film Festival, running from April 3-8, and
Cossette have teamed up again with a campaign that meshes something old (silent films) with present-day technology (Instagram). Last year, the agency created
Instagram silent film trailers. This year, to celebrate Charlie Chaplin's Centenary, the Instagram time machine was created: a series of linked images on the festival's Instagram account (
@TSFF2014) that turned the typical Thumbnail Mode into a flowing, interactive timeline of Chaplin’s life in movies, using video clips and fun biographical facts. For example, Feb. 2 marked the 100-year …
by Amy Corr on Mar 19, 1:45 PM
7UP launched "Light it Up," an ad featuring DJ Tiesto that's part of the #7 x 7UP campaign that features 7 electronic dance music artists.
by Amy Corr on Mar 19, 1:45 PM
Deutsch LA has created a TV ad for a startup flower delivery service called TheBouqs.com as part of the agency's Side Project Project, where it backs employee projects with agency resources.
by Amy Corr on Mar 18, 4:57 PM
Polite zombies. Play the staring contest with Dali. Don't blink. Let's launch!
by Amy Corr on Mar 17, 4:29 PM
To promote the Canadian Film Fest, running March 20-22 in Toronto, JWT Canada created a three-minute video that profiles an A-list Canadian actor who chooses to work in Canada because of the quality of the country's films.
by Amy Corr on Mar 14, 4:14 PM
Sony PlayStation launched a 90-second TV spot promoting the March 21 release of "Second Son", the third game in its popular inFAMOUS series. The video depicts a locked-down city of Seattle where the superhuman protagonist, Delsin Rowe, fights back against the oppressive Department of Unified Protection.
