by Amy Corr on Mar 13, 3:59 PM
Cracker Barrel Cheese launched a TV spot that encourages late night snacking... with a catch -- revealed at the close of the ad, when viewers realize the ad wasn't filmed on a soundstage but inside a stranger's house that wakes up and chases the cheese-loving intruder out.
by Amy Corr on Mar 12, 4:56 PM
Intel launched a third video in its "Look Inside" platform, featuring Not Impossible Labs founder and CEO Mick Ebeling and his quest to create prosthetic arms for a boy in Sudan.
by Amy Corr on Mar 12, 2:27 PM
Random iPhone App of the week: This beats getting arrested for graffiti. Street artists can showcase their art on buildings using The Street Art Project App. Artists begin by taking a picture of the building they want to put their stamp on, which is then assigned a geo-location tag on an interactive map, where the canvas can be rotated before the image is realistically superimposed on the building. Artists can do this immediately or save the location to add an image at a later date. There is a Hall of Fame section …
by Amy Corr on Mar 12, 2:27 PM
Do you have a friend who's a poor influence on you, one who causes you to take a giant leap from your comfort zone so you wind up inside a claw machine? An ad from the Las Vegas Convention & Visitors Authority salutes these friends and knights them with a special name: Vegas Enablers.
by Amy Corr on Mar 12, 2:27 PM
I love upstate New York. Ms. Brown M&M can't score insurance from the GEICO gecko. Let's launch!
by Amy Corr on Mar 12, 2:27 PM
To promote its 10-day TRY-IT challenge, Lean Cuisine went straight to the mouths of adorable kids to get their take on diets. It's reminiscent of AT&T's popular "Bigger is Better" ad campaign.
by Amy Corr on Mar 11, 5:08 PM
Hotels.com launched its second TV spot starring Captain Obvious instructing mobile users how to book a room using the Hotels.com app.
by Amy Corr on Mar 10, 3:24 PM
The
United Nations launched
a website called "He For She," where men can take a stand and speak out against injustices to women. The platform houses a video of clips from actors Patrick Stewart and Matt Damon, along with archbishop Desmond Tutu discussing the inequalities faced by many women and girls worldwide. The site also encourages men to tweet their support for gender equality by using the hashtag #HeForShe or create and upload a video supporting women's equality that will air on the UN's YouTube channel. Monetary donations are welcome, too. …
by Amy Corr on Mar 7, 3:37 PM
Reebok has replaced its recognizable vector logo with a delta symbol, to represent the brand's focus on fitness, regardless of what sport a person plays. The new logo will start appearing this month on Reebok training, running, outdoor, yoga, dance and aerobics apparel and shoes. A 2:30 video narrated by a Reebok executive explains the decision to change its brand positioning after 30 years and why the delta symbol was chosen. Rather than focus on outfitting athletes with gear to help their game, the brand is targeting the everyday person and weekend …
by Amy Corr on Mar 6, 1:49 PM
The latest ads promoting tourism in upstate New York launched this week, promoting recreational activities, like snowmobiling, and a visit to Cooperstown.
