Just how low can Guaranteed Rate go? In a national TV spot, starring Ty Pennington, the mortgage company scored one family a ridiculously low mortgage rate. When Pennington drops by to see the family's house, he notices that each family member now sports a Barry White-esque voice to illustrate just how low their mortgage rate is. The family was able to buy a house with bedrooms for each child -- and when the baby wakes up from a nap, it doesn't cry, but instead moans like Chewbacca. I'd get that checked out. …

Bubba Watson is a great golfer, but I'd think twice about letting him cook in my kitchen. Watson stars in the latest ad for Bojangles' Restaurants. The ad focuses on the delicious Bojangles' Breakfast Biscuit, which is always made from scratch by an official biscuit-maker on staff.

The Massey Lectures Series has been transformed into a rich iPad app that includes close to 200 hours of text, audio lectures, interviews and images. Users can learn more about selected Massey authors, ask questions, share ideas or respond to another reader's in-line comments.

The latest ads for Kraft Macaroni and Cheese are told from the perspective of two young kids who are wise beyond their years. CP+B created the campaign.

A billboard that filters the air. A book that filters water. Let's launch!

Starburst candies are juicy, but just how does it happen? Magic? A little man with a flavor injector? Tiny jets? In one of two new ads for the brand, tiny jets are an actual possibility.

First there was a billboard that purified polluted air. Now, there's a book that makes water clean and safe for human consumption. DDB New York and WATERisLIFE launched "The Drinkable Book" that not only educates people about water sanitation, its pages can be torn out and used as filters to make otherwise filthy water safe to drink. "The Drinkable Book" is made from a new type of paper invented by McGill University & University of Virginia chemist Dr. Theresa Dankovich that works like a coffee filter. Each page of the book is …

To players and fans, soccer is magic. Gatorade launched a global TV ad starring Leo Messi, Landon Donovan and the secrets behind soccer. Hint: it involves exercise, hard work, practice, hydration and positive energy from fans. The campaign, "Unreal is made of real sweat," will run in Brazil, the U.S., Mexico and Costa Rica, along with several other countries across Latin America and the Asia-Pacific region. The first video from the campaign shows athletes training hard with an unlikely song playing throughout: "Bibbidi-Bobbidi-Boo" from Disney's "Cinderella." The tune is timed perfectly with …