• Video For Victorinox Swiss Army Watches Embraces Individuality
    Victorinox Swiss Army Watches launched a 2:20 online video starring a musician, firefighter, chef, fencing instructor, designer and photographer. Each person describes the importance of loving what you do career-wise, and embracing one's uniqueness and authenticity, while being honest and passionate about your day job. There's next to zero branding, but if you look closely, you'll notice that each person is wearing a Victorinox Swiss Army Watch. Check out the video here, created by MeringCarson.
  • Mizuno's Baton App Donates $1 Per Mile To Back On My Feet
    Random iPhone App of the week:Mizuno running created a mobile baton app that raises money for Back on My Feet, a national organization that uses running to help the homeless get back on their feet personally and financially through job placement and other resources. Runners or newbie runners can download the free app in the App Store or by visiting www.ifeverybodyran.com. Once you register, you have one week to log as many miles as possible. For every mile run, Mizuno will donate $1 to Back on My Feet. Once your …
  • Wearing Sanuk Shoes Makes Tense Moments Bearable
    Forget the term Bridezilla. The woman about to be married in an ad for Sanuk shoes looks more like a "Bride Bomb," and she's about to go off. And explode, she does, throwing a tantrum for an unknown reason. Most of the bridesmaids are cracking under the pressure, except for the one wearing Sanuk shoes. Her feet are comfortable, so she can tackle this out-of-control situation in a calm, relaxed manner. When the bride destroys her wedding cake, the mellow bridesmaid takes her cue and prepares for the walk down the aisle. See …
  • Nimble Storage Shows Where Old Storage Technology Goes To Retire
    Where does old technology go to die -- or retire? I always thought the answer was the bottom of a landfill, but an amusing campaign for Nimble Storage paints a different future for storage technology of yesteryear.
  • NEW! SKYY Vodka Debuts 'West Of Expected' Campaign
    Burger King launches proud Whopper. Kozy Shack pudding launches a yummy website. Let's launch!
  • NEW! Big Red Soda Launches Movie Tie-In With 'Transformers: Age Of Extinction'
    How will you prepare for the opening of "Transformers: Age Of Extinction?" Diehard fans will go to great lengths to illustrate their excitement, especially fans that drink Big Red soda.
  • NEW! Burger King Launches The Proud Whopper
    "We are all the same inside." That's the simple message relayed in an online video for Burger King. The company has a restaurant situated at the heart of the San Francisco Pride Parade route where it added a limited-edition Proud Whopper to the menu. The beginning of the video polls passersby about the Proud Whopper. Some people think it's great while others, with their faces kind of blurred out, do not. Guests who ordered the Proud Whopper weren't sure if there was anything different about the sandwich, but once they tasted it, they discovered …
  • NEW! Mr. Peanut Gives Free Peanuts To Those With Founding Father Names
    Calling all people sharing names with the founding fathers. Mr. Peanut wants you... to hit up his Facebook page for free peanuts and Presidential wigs. That's right, if your name is George Washington, Martha Washington, Betsy Ross, John Adams, John Hancock, Thomas Jefferson, Alexander Hamilton, Ben Franklin, John Jay or James Madison, and you click fast enough, freebies will be yours. Mr. Peanutwill thank the first 50 people with founding father names by giving them a free can of Planters and a Presidential wig to wear on July 4. TBWA created the …
  • Johnson & Johnson Launches 'Once Upon A Care'
    Johnson & Johnson launched a touching campaign, "Care Inspires Care" promoting the idea that a single act of caring can inspire another -- and so on, ultimately creating a caring world. J&J visited a New York City school to ask children what it means to care. First, the children's parents were interviewed, and many described their generation as one that doesn't care as much as other generations, blaming a lack of time or simply being too self-absorbed in other matters. Then children's book author Patricia Lakin interviewed a handful of the children and turned …
  • Dell Opens 'Center For Selfie Improvement'
    No matter where you are or what you're doing, chances are you'll run into someone taking a selfie. I was running a half marathon recently and someone stopped to take a selfie of themselves next to the "Mile 6" sign. My look of disgust was masked by sunburn and sweat, but this is our world. Dell launched a campaign poking fun at the selfie revolution, targeting teens in the U.S., China, Brazil and India. The "Learning Meets Doing" campaign begins with "Selfie," a 60-second video showing a teenager diagnosed with Selfie Arm, a condition …
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