• Mizuno's Baton App Donates $1 Per Mile To Back On My Feet
    Random iPhone App of the week:Mizuno running created a mobile baton app that raises money for Back on My Feet, a national organization that uses running to help the homeless get back on their feet personally and financially through job placement and other resources. Runners or newbie runners can download the free app in the App Store or by visiting www.ifeverybodyran.com. Once you register, you have one week to log as many miles as possible. For every mile run, Mizuno will donate $1 to Back on My Feet. Once your …
  • Video For Victorinox Swiss Army Watches Embraces Individuality
    Victorinox Swiss Army Watches launched a 2:20 online video starring a musician, firefighter, chef, fencing instructor, designer and photographer. Each person describes the importance of loving what you do career-wise, and embracing one's uniqueness and authenticity, while being honest and passionate about your day job. There's next to zero branding, but if you look closely, you'll notice that each person is wearing a Victorinox Swiss Army Watch. Check out the video here, created by MeringCarson.
  • Kozy Shack Redesigns Website
    I could go for some rice pudding right about now. Kozy Shack pudding launched a redesigned website that's good enough to eat. The new site is very social media-heavy, yet easy to navigate. There's a timeline highlighting the evolution of Kozy Shack, along with Pinterest-esque blurbs illustrating the love of tapioca, rice pudding and flan. The 50-year-old pudding company still makes its product in slow-simmered, small-kettle batches using real ingredients like rice, milk, sugar and eggs. The brand's rice pudding, for example, only contains six ingredients total. Colle+McVoy created the site.
  • Nimble Storage Shows Where Old Storage Technology Goes To Retire
    Where does old technology go to die -- or retire? I always thought the answer was the bottom of a landfill, but an amusing campaign for Nimble Storage paints a different future for storage technology of yesteryear.
  • NEW! SKYY Vodka Debuts 'West Of Expected' Campaign
    Burger King launches proud Whopper. Kozy Shack pudding launches a yummy website. Let's launch!
  • NEW! Big Red Soda Launches Movie Tie-In With 'Transformers: Age Of Extinction'
    How will you prepare for the opening of "Transformers: Age Of Extinction?" Diehard fans will go to great lengths to illustrate their excitement, especially fans that drink Big Red soda.
  • NEW! Burger King Launches The Proud Whopper
    "We are all the same inside." That's the simple message relayed in an online video for Burger King. The company has a restaurant situated at the heart of the San Francisco Pride Parade route where it added a limited-edition Proud Whopper to the menu. The beginning of the video polls passersby about the Proud Whopper. Some people think it's great while others, with their faces kind of blurred out, do not. Guests who ordered the Proud Whopper weren't sure if there was anything different about the sandwich, but once they tasted it, they discovered …
  • NEW! Mr. Peanut Gives Free Peanuts To Those With Founding Father Names
    Calling all people sharing names with the founding fathers. Mr. Peanut wants you... to hit up his Facebook page for free peanuts and Presidential wigs. That's right, if your name is George Washington, Martha Washington, Betsy Ross, John Adams, John Hancock, Thomas Jefferson, Alexander Hamilton, Ben Franklin, John Jay or James Madison, and you click fast enough, freebies will be yours. Mr. Peanutwill thank the first 50 people with founding father names by giving them a free can of Planters and a Presidential wig to wear on July 4. TBWA created the …
  • Johnson & Johnson Launches 'Once Upon A Care'
    Johnson & Johnson launched a touching campaign, "Care Inspires Care" promoting the idea that a single act of caring can inspire another -- and so on, ultimately creating a caring world. J&J visited a New York City school to ask children what it means to care. First, the children's parents were interviewed, and many described their generation as one that doesn't care as much as other generations, blaming a lack of time or simply being too self-absorbed in other matters. Then children's book author Patricia Lakin interviewed a handful of the children and turned …
  • Campaign Urges Passersby To 'Take A Closer Look' At Homeless Teens
    Bellefaire JCB, an organization that provides care, education, and advocacy to children, young adults and families, launched "Take A Closer Look," a campaign that raises public awareness about the issues surrounding homeless and missing youth. The main component of the campaign, which took place in Cleveland, is a series of lifelike, faceless figures representing homeless teens. Each figure wore a sweatshirt with a different, but telling, statement. When passersby approached the figures, they would see up close the sad headlines on each hoodie, like "My dad kicked me out because I'm gay" or "I'm …
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