by Amy Corr on Mar 18, 1:17 PM
States United to Prevent Gun Violence launched a 3:30 video that shows what happens when a gun store opens in the middle of New York City. Not your typical place to find a gun store -- and hidden cameras captured reactions of first-time gun buyers looking to purchase weapons for protection. The unsuspecting customers are shown different types of handguns and the salesman sounds like he's ready to close a few deals, until he describes the history behind each gun available for purchase. Each gun model was used in a horrific mass …
by Amy Corr on Mar 18, 1:00 PM
I love the water but my swimming skills need work. Anyone who loves the water will enjoy "Fueled by Water," a 2:30 brand video created by
Speedo USA. Whether it's competitive swimmers and divers or kids learning how to swim, the water is a place for fun and record-breaking, even for those in their 90s.
See it here. The brand also created 17 short videos starring water sports enthusiasts, including a body surfer who glides down walls of water, or friends who compete out in open water.
Watch the videos …
by Amy Corr on Mar 18, 1:00 PM
State Farm agents have some interesting stories to tell. Sadly, they can never finish because they are always called off to help clients tackle claims in "Disappearing Agents." When clients are in the midst of a crisis, their State Farm agent disappears from wherever she is and reappears next to her client in need. All the customer needs to do is say: "Like a good neighbor, State Farm is there," and an agent goes from sitting in an office telling a story to vanishing without a trace. The agent eventually resurfaces with …
by Amy Corr on Mar 18, 1:00 PM
Johnson's launched an adorable ad campaign starring a baby getting a bath. #SoMuchMore explains that the cute baby is getting more from the bath than just clean: studies show that multi-sensorial experiences aid in a baby's development. The global campaign aims to enhance rituals, including bath time, to stimulate baby's senses and provide parents an opportunity to nurture baby's ability to learn, think and grow. The ad,
seen here, drives viewers to an updated
Johnson's Baby website.
BBDO created the campaign.
by Amy Corr on Mar 17, 12:12 PM
Keep your butt crack in your pants. Babies dance for the Honest Company. Let's launch!
by Amy Corr on Mar 16, 2:39 PM
March is Colon Cancer Awareness month and Meredith's Miracles Colon Cancer Foundation launched a guerilla marketing campaign that unleashed butt cracks throughout Chicago. Butt decals were placed on the backs of bar chairs, bus seats and barber shop chairs around the city, making it appear that a person was wearing low-waisted jeans that exposed too much butt crack. Coupled with that image was copy stating: "No one wants to see this. Except for your doctor." Yes. Colon cancer is the third most commonly diagnosed cancer and the second leading cause of cancer death …
by Amy Corr on Mar 13, 12:57 PM
The American Egg Board launched an online video starring Kevin Bacon spicing up a housewife's scrambled egg breakfast. Talk about the perfect spokesman. In the two-minute video, Bacon magically appears on a woman's counter. Not the edible kind, but the actor, sprawled on the kitchen island. He educates the woman on the nutritional benefits of eggs and his dislike of bacon puns. While the woman loves the smell of bacon in the morning, Bacon loves the smell of eggs. Bacon sniffs the eggs and the woman smells Bacon just as her unsuspecting …
by Amy Corr on Mar 12, 1:07 PM
Recovering from a sports injury is hard work, even for professional athletes. Milwaukee Bucks player Jabari Parker makes his ad debut for Gatorade in "Building Jabari Parker," which follows his impressive basketball career.
by Amy Corr on Mar 11, 1:31 PM
The Honest Company launched an adorable 30-second ad that combines babies wearing Honest Company diapers with Megan Trainor's hit song "All About That Bass." Voiced by Honest Company founder Jessica Alba, the ad informs moms that Honest Company diapers can be delivered to your house, are available in cutesy designs and are good for the environment.
by Amy Corr on Mar 11, 12:30 PM
"Do we want one America ... or two?" asks a campaign for The Brotherhood/Sister Sol, a New York-based youth development organization involved in efforts to reform the NYPD's "stop & frisk" policies. A 45-second PSA, "The Talk," shows the different discussions that black parents and white parents have with their kids regarding encounters with the police.