• Cabs In Dubai Equipped With Sensors To Prevent Tailgating
    Roads and Transport Authority (RTA) in Dubai and the Arabian Radio Network (ARN) created a campaign to prevent tailgating accidents with "Back-Off Radio." Cabs were equipped with sensors that activate once the car reaches 60 mph. If a car gets too close to the back of the cab, the sensor sends a message to the offending car via radio. The same scenario works if the taxi gets too close to a car: The cab's speakers will inform the driver that he's too close to the car ahead of him. The message is delivered in …
  • Neato Robot Vacuums Cleans Up After Messy Humans
    Neato Robotics knows how to clean up after messy humans -- perhaps a little too well. At least the vacuums don't judge. In a series of online videos, viewers watch Neato Botvac D Series clean up messes from a variety of people. Let's start with Grandma. She receives mail from her grandchild and when she opens the card, a ton of glitter spills on the floor, and plenty of expletives spill from Grandma's mouth. Neato FTW. See it here. A kid with new-age parents bursts his birthday pinata and covers the living room …
  • Paper & Packaging Board Creates Charming Ad, 'Letters To Dad'
    This ad has been out for months and it still gets me emotional. Paper and Packaging Board launched "Letters To Dad," about a boy who misses his Army father serving his country in a faraway country. The boy writes letters, shapes them into paper airplanes, and sends them flying into the neighbor's yard. The neighbor, an older gentleman, looks none too pleased with the paper in his yard, until he reads the letters. He sends them to the boy's father and receives a return shipment of paper airplane letters from the dad to his …
  • Hyde School Launches Portable Conscience App
    Random iPhone App of the week: The Hyde School, a boarding school in Maine and Conn., launched an app, created in-house by faculty and students, that serves as a portable conscience of sorts. The free app, which can be helpful even to those not associated with the school, divides lessons into six categories: Bet On the Truth, Persist, Inner Leadership, Do Your Best, The Biggest Job (Parenting) and Self & Group Assessment. Download the app here.
  • NEW! Lenny Kravitz And James Franco Suck At Guitar Hero; Kravitz's Leather Pants Remain Intact
    Hungry for a boorito? Carl's Jr. weighs in on border wars. Let's launch!
  • NEW! Save Money On Chipotle Boorito By Adding Unnecessary Item To Halloween Costume
    At 90 seconds, this video promoting Chipotle's natural ingredients and yearly Boorito fundraiser ran about 30 seconds longer than necessary. But maybe that's form following content, since the spot showcases the "unnecessary additives" -- artificial flavors, colors and chemicals -- a "Cheapotle" store adds to its food. The Boorito fundraiser follows suit: Between 5 p.m. and closing on Halloween, anyone dressed in costume who adds an unnecessary item to their get-up will score $3 burritos, bowls, salads and tacos. Proceeds from the Boorito promotion will benefit the Chipotle Cultivate Foundation. "Endless Line" stars a …
  • NEW! Pfister Faucet Is Scientific, Takes The 'Jobbies' Out Of 'Wawa'
    In a tongue-in-cheek video that launched Oct. 1, Pfister premiered its Clarify faucet, with Xtract Filter Mode by GE. The product costs $249 retail, offering a dual-stage home filter and hand-controlled filtration. A 90-second video, "The 'Science' Of Xtract," takes a lowbrow approach to promoting the Clarify, calling water by its scientific name of "wawa." Germs are known as jobbies and the sink itself is referred to as an indoor hose. No stuffy, pretentious attitudes here. The video explains how the faucet purifies water in simple terms, making it easy for even …
  • NEW! Sidney Crosby And Nathan MacKinnon Work The Drive-Thru At Tim Hortons
    What happens when NHL phenoms Sidney Crosby and Nathan MacKinnon take over a drive-thru Tim Hortons in Cole Harbour, Canada? Orders are messed up, hilarity ensues and customers will take ANYTHING from Crosby and McKinnon, especially the wrong order. The duo had a blast trying to keep the giggles under control as they took customer orders. Consumers were in for a jaw-dropping treat when they reached the drive-thru window. Men let out unexpected expletives, women swooned and offered to take orders that weren't even theirs. Sure, I would order coffee, but a tea from Sidney Crosby? …
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