Burt's Bees launched a social media and packaging campaign that draws attention to the dwindling bee population. To imagine a world without bees, the brand removed the b's from its name. Actress Lea Michele stars in an online campaign that explains how 1/3 of the foods we eat could disappear, along with the bees. Social media users are encouraged to drop the b's from their posts and use the hashtag #BringBackTheBees. Burt's Bees will plant 1,000 wildflowers for bees to feast upon. During the campaign, all Pink Grapefruit, Coconut and Pear and Wild Cherry …

Wieden+Kennedy Portland teamed up with the National Multiple Sclerosis Society to create a virtual reality campaign that gave people suffering from the disease a new way to experience their favorite pastimes. The "Together We Are Stronger" campaign profiles Steve Bettis and Amy Meisner, both diagnosed with MS and altering the way they pursue their hobbies. In "Off My Wave," Steve, a surfer all his life, has to tweak his sessions in the ocean when his balance begins to deteriorate. His friend, professional longboarder Robert "Wingnut" Weaver, rides the waves with a virtual reality camera so …