Nikon launched "Show Your Love Some Love," a TV campaign that tells smartphone photogs that important people and events deserve better than smartphone-quality pictures. In a world full of liking, show the things you love some loving. The ad begins with strangers placing "like" post-its on anything and anyone they cross paths with. When one man returns home, he pulls out the big guns, his Nikon camera, to take pictures of his wife. Watch it here, created by Cramer-Krasselt New York.

Random App of the week:Responsibility.org wants you to drink responsibly. The Virtual Bar is a free app that explains how different factors affect blood alcohol levels. It aims to educate people on how a night out can proceed, depending on the food they eat, the water they drink, and other variables. The Virtual Bar is available in the App Store and Google Play.